We found that 95% of answers in St. George named a specific agent, team, or brokerage. This was +6 percentage points from the national result of 89%, and +6 percentage points from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in St. George
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 75% | 73% | 72% | +2 pts | +3 pts | #24 | #9 |
| FastExpert | 70% | 50% | 44% | +20 pts | +26 pts | #5 | #4 |
| Zillow | 60% | 62% | 57% | -2 pts | +3 pts | #26 | #11 |
| Realtor.com | 30% | 24% | 19% | +6 pts | +11 pts | #10 | #8 |
| Local news | 25% | 8% | 12% | +17 pts | +13 pts | #3 | #1 |
| Brokerage websites | 20% | 11% | 10% | +9 pts | +11 pts | #5 | #1 |
| HomeLight | 20% | 18% | 22% | +2 pts | -2 pts | #33 | #9 |
| Homes.com | 20% | 24% | 24% | -4 pts | -4 pts | #47 | #16 |
| Other directories | 15% | 17% | 31% | -2 pts | -16 pts | #39 | #8 |
| Google Business Profile | 10% | 15% | 15% | -5 pts | -5 pts | #42 | #15 |
| Yelp | 10% | 7% | 7% | +3 pts | +3 pts | #19 | #8 |
| Social media | 5% | 4% | 3% | +1 pts | +2 pts | #25 | #11 |
pts = percentage points; local average: 2.8 individual agents per answer
FastExpert was the largest gap in both comparisons: 70% here, +26 percentage points from national (44%) and +20 percentage points from same-size markets (50%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (23), fastexpert.com (20), zillow.com (18).
| Platform | Citations |
|---|---|
| google.com | 23 |
| fastexpert.com | 20 |
| zillow.com | 18 |
| realtor.com | 6 |
| homes.com | 5 |
| expertise.com | 4 |
| homelight.com | 4 |
| newswire.com | 4 |
| ratemyagent.com | 4 |
| yelp.com | 4 |
| linkedin.com | 1 |
Biggest local differences
- Compared with national results, FastExpert was +26 percentage points at 70% here versus 44%.
- The local Other directories share of 15% stood -16 percentage points from the national share of 31%.
- Local news registered 25% locally and 12% nationally, a +13 percentage points difference.
How each AI tool answered in St. George
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 5.4 | 2.8 | 2.6 | 85% | +15 pts | Zillow (60%), Agent or team websites (40%), FastExpert (40%) |
| ChatGPT | 100% | 4.0 | 3.2 | 0.8 | 88% | +12 pts | Agent or team websites (100%), FastExpert (100%), Zillow (80%) |
| Gemini | 100% | 7.8 | 3.2 | 4.6 | 99% | +1 pts | FastExpert (80%), Agent or team websites (60%), Zillow (40%) |
| Perplexity | 80% | 2.2 | 1.8 | 0.4 | 83% | -3 pts | Agent or team websites (100%), Homes.com (80%), Local news (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Local news, at 0% here versus 38% nationally (-38 percentage points).
ChatGPT: its largest source-mix difference from its national answers was FastExpert, at 100% here versus 42% nationally (+58 percentage points).
Gemini: its largest source-mix difference from its national answers was FastExpert, at 80% here versus 55% nationally (+25 percentage points).
Perplexity: its largest source-mix difference from its national answers was Local news, at 80% here versus 4% nationally (+76 percentage points).
Across the four tools, the local share naming an agent or team ranged from 80% to 100%. Average names per answer ranged from 2.2 to 7.8.
Across the four tools, average pairwise overlap was 9% in St. George, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
St. George in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 95% | #16 of 50 | #5 of 18 |
| Individual agents per answer | 2.8 | #22 of 50 | #10 of 18 |
| Average tool-list overlap | 9% | #12 of 50 | #9 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, St. George ranked between San Diego, CA and Traverse City, MI among the 50 markets.
- For individual agents per answer, St. George ranked between Charlotte, NC and Indianapolis, IN among the 50 markets.
- For tool-list overlap, St. George ranked between Bend, OR and Las Vegas, NV among the 50 markets.
St. George market context
Population: 101,995
Median household income: $76,508
Median home value: $496,100
Per-capita income: $37,943
Owner-occupied homes: 67%
Homes with broadband: 92%
Home-value-to-income ratio: 6.5×
Household-to-per-capita-income ratio: 2.0×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesSt. George Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 101,995 | #38 of 50 | #6 of 18 |
| Median household income | $76,508 | #24 of 50 | #9 of 18 |
| Median home value | $496,100 | #16 of 50 | #7 of 18 |
| Per-capita income | $37,943 | #43 of 50 | #17 of 18 |
| Owner-occupied homes | 67% | #3 of 50 | #3 of 18 |
| Homes with broadband | 92% | #21 of 50 | #8 of 18 |
What this means for agents in St. George
- A directory source appeared in up to 70% of local answers, versus 44% nationally. Consider reviewing directory listings for accuracy and consistency.
- Answers named 4.8 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Local news or social media appeared in 25% of local answers, versus 12% nationally. Consider developing useful local coverage beyond profile pages.
Questions asked in St. George
- Who is the best real estate agent in St. George, UT?
- Who should I hire to sell my home in St. George, UT?
- Top realtors in St. George, UT
- Best listing agent in St. George, UT to sell a house
- Which real estate agent should I use to buy a home in St. George, UT?
St. George AI search questions
How often did AI name an agent or team in St. George?
In Recasi's 2026 study, 95% of AI answers for St. George, UT named an agent or team. The national comparison was 89%.
Which source type appeared most often in St. George AI answers?
Agent or team websites appeared in 75% of answers for St. George, UT.
How much did AI tool lists overlap in St. George?
The four tools had 9% average pairwise overlap in St. George, UT, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.