We found that 85% of answers in Bozeman named a specific agent, team, or brokerage. This was -4 percentage points from the national result of 89%, and -4 percentage points from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Bozeman
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 70% | 73% | 72% | -3 pts | -2 pts | #25 | #10 |
| FastExpert | 55% | 50% | 44% | +5 pts | +11 pts | #13 | #6 |
| Zillow | 55% | 62% | 57% | -7 pts | -2 pts | #28 | #13 |
| Realtor.com | 35% | 24% | 19% | +11 pts | +16 pts | #3 | #3 |
| Homes.com | 30% | 24% | 24% | +6 pts | +6 pts | #2 | #1 |
| HomeLight | 20% | 18% | 22% | +2 pts | -2 pts | #24 | #7 |
| Other directories | 20% | 17% | 31% | +3 pts | -11 pts | #34 | #6 |
| Google Business Profile | 15% | 15% | 15% | 0 pts | 0 pts | #20 | #8 |
| Brokerage websites | 10% | 11% | 10% | -1 pts | +1 pts | #19 | #11 |
| Local news | 10% | 8% | 12% | +2 pts | -2 pts | #27 | #7 |
| Yelp | 5% | 7% | 7% | -2 pts | -2 pts | #22 | #10 |
| Social media | 0% | 4% | 3% | -4 pts | -3 pts | #30 | #14 |
pts = percentage points; local average: 3.0 individual agents per answer
Realtor.com was the largest gap in both comparisons: 35% here, +16 percentage points from national (19%) and +11 percentage points from same-size markets (24%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were zillow.com (22), fastexpert.com (15), realtor.com (12).
| Platform | Citations |
|---|---|
| zillow.com | 22 |
| fastexpert.com | 15 |
| realtor.com | 12 |
| google.com | 9 |
| homes.com | 8 |
| homelight.com | 4 |
| realtrends.com | 3 |
| realestate.usnews.com | 2 |
| ratemyagent.com | 1 |
| upnest.com | 1 |
| yelp.com | 1 |
Biggest local differences
- Compared with national results, Realtor.com was +16 percentage points at 35% here versus 19%.
- The local FastExpert share of 55% stood +11 percentage points from the national share of 44%.
- Other directories registered 20% locally and 31% nationally, a -11 percentage points difference.
How each AI tool answered in Bozeman
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 60% | 2.0 | 1.4 | 0.6 | 85% | -25 pts | Agent or team websites (80%), Zillow (60%), Local news (40%) |
| ChatGPT | 80% | 2.2 | 1.8 | 0.4 | 88% | -8 pts | Realtor.com (100%), FastExpert (60%), Google Business Profile (40%) |
| Gemini | 100% | 7.8 | 5.8 | 2.0 | 99% | +1 pts | Agent or team websites (80%), FastExpert (80%), Homes.com (20%) |
| Perplexity | 100% | 3.2 | 3.0 | 0.2 | 83% | +17 pts | Agent or team websites (100%), Homes.com (100%), Zillow (100%) |
Google AI Mode: its largest source-mix difference from its national answers was FastExpert, at 0% here versus 29% nationally (-29 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Realtor.com, at 100% here versus 34% nationally (+66 percentage points).
Gemini: its largest source-mix difference from its national answers was FastExpert, at 80% here versus 55% nationally (+25 percentage points).
Perplexity: its largest source-mix difference from its national answers was FastExpert, at 80% here versus 49% nationally (+31 percentage points).
Across the four tools, the local share naming an agent or team ranged from 60% to 100%. Average names per answer ranged from 2.0 to 7.8.
Across the four tools, average pairwise overlap was 5% in Bozeman, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Bozeman in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 85% | #32 of 50 | #12 of 18 |
| Individual agents per answer | 3.0 | #14 of 50 | #5 of 18 |
| Average tool-list overlap | 5% | #36 of 50 | #17 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Bozeman ranked between Atlanta, GA and Burlington, VT among the 50 markets.
- For individual agents per answer, Bozeman ranked between Naples, FL and Oklahoma City, OK among the 50 markets.
- For tool-list overlap, Bozeman ranked between Memphis, TN and Denver, CO among the 50 markets.
Bozeman market context
Population: 56,114
Median household income: $85,747
Median home value: $687,900
Per-capita income: $52,507
Owner-occupied homes: 45%
Homes with broadband: 92%
Home-value-to-income ratio: 8.0×
Household-to-per-capita-income ratio: 1.6×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesBozeman Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 56,114 | #46 of 50 | #14 of 18 |
| Median household income | $85,747 | #12 of 50 | #5 of 18 |
| Median home value | $687,900 | #8 of 50 | #3 of 18 |
| Per-capita income | $52,507 | #17 of 50 | #9 of 18 |
| Owner-occupied homes | 45% | #40 of 50 | #16 of 18 |
| Homes with broadband | 92% | #20 of 50 | #7 of 18 |
What this means for agents in Bozeman
- Answers named 3.8 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Zillow, Homes.com, or Realtor.com appeared most often here at 55%, compared with 57% nationally. We recommend reviewing the corresponding public profiles for complete, current details.
- A directory source appeared in up to 55% of local answers, versus 44% nationally. Consider reviewing directory listings for accuracy and consistency.
Questions asked in Bozeman
- Who is the best real estate agent in Bozeman, MT?
- Who should I hire to sell my home in Bozeman, MT?
- Top realtors in Bozeman, MT
- Best listing agent in Bozeman, MT to sell a house
- Which real estate agent should I use to buy a home in Bozeman, MT?
Bozeman AI search questions
How often did AI name an agent or team in Bozeman?
In Recasi's 2026 study, 85% of AI answers for Bozeman, MT named an agent or team. The national comparison was 89%.
Which source type appeared most often in Bozeman AI answers?
Agent or team websites appeared in 70% of answers for Bozeman, MT.
How much did AI tool lists overlap in Bozeman?
The four tools had 5% average pairwise overlap in Bozeman, MT, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.