We found that 90% of answers in Boise named a specific agent, team, or brokerage. This was +1 percentage point from the national result of 89%, and +1 percentage point from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Boise
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 85% | 73% | 72% | +12 pts | +13 pts | #4 | #3 |
| Zillow | 60% | 62% | 57% | -2 pts | +3 pts | #17 | #9 |
| FastExpert | 50% | 50% | 44% | 0 pts | +6 pts | #17 | #8 |
| Realtor.com | 25% | 24% | 19% | +1 pts | +6 pts | #12 | #10 |
| Homes.com | 20% | 24% | 24% | -4 pts | -4 pts | #38 | #15 |
| Brokerage websites | 15% | 11% | 10% | +4 pts | +5 pts | #8 | #4 |
| HomeLight | 15% | 18% | 22% | -3 pts | -7 pts | #36 | #11 |
| Google Business Profile | 10% | 15% | 15% | -5 pts | -5 pts | #33 | #13 |
| Other directories | 10% | 17% | 31% | -7 pts | -21 pts | #42 | #11 |
| Yelp | 10% | 7% | 7% | +3 pts | +3 pts | #12 | #5 |
| Local news | 0% | 8% | 12% | -8 pts | -12 pts | #42 | #12 |
| Social media | 0% | 4% | 3% | -4 pts | -3 pts | #29 | #13 |
pts = percentage points; local average: 2.4 individual agents per answer
Other directories appeared in 10% of answers here, -21 percentage points below national's 31%. Agent or team websites appeared in 85% of answers here, +12 percentage points above same-size markets's 73%.
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (24), zillow.com (24), fastexpert.com (12).
| Platform | Citations |
|---|---|
| google.com | 24 |
| zillow.com | 24 |
| fastexpert.com | 12 |
| realtor.com | 9 |
| homes.com | 8 |
| homelight.com | 3 |
| yelp.com | 3 |
| expertise.com | 2 |
| m.yelp.com | 1 |
Biggest local differences
- Compared with national results, Other directories was -21 percentage points at 10% here versus 31%.
- The local Agent or team websites share of 85% stood +13 percentage points from the national share of 72%.
- Local news registered 0% locally and 12% nationally, a -12 percentage points difference.
How each AI tool answered in Boise
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 80% | 4.0 | 2.0 | 2.0 | 85% | -5 pts | Agent or team websites (80%), FastExpert (20%), Yelp (20%) |
| ChatGPT | 80% | 2.2 | 1.4 | 0.8 | 88% | -8 pts | Zillow (100%), Agent or team websites (80%), FastExpert (80%) |
| Gemini | 100% | 8.8 | 5.2 | 3.6 | 99% | +1 pts | Agent or team websites (80%), FastExpert (60%), Zillow (20%) |
| Perplexity | 100% | 1.6 | 1.0 | 0.6 | 83% | +17 pts | Agent or team websites (100%), Zillow (100%), Homes.com (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Local news, at 0% here versus 38% nationally (-38 percentage points).
ChatGPT: its largest source-mix difference from its national answers was FastExpert, at 80% here versus 42% nationally (+38 percentage points).
Gemini: its largest source-mix difference from its national answers was Other directories, at 0% here versus 24% nationally (-24 percentage points).
Perplexity: its largest source-mix difference from its national answers was HomeLight, at 20% here versus 55% nationally (-35 percentage points).
Across the four tools, the local share naming an agent or team ranged from 80% to 100%. Average names per answer ranged from 1.6 to 8.8.
Across the four tools, average pairwise overlap was 10% in Boise, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Boise in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 90% | #21 of 50 | #9 of 18 |
| Individual agents per answer | 2.4 | #36 of 50 | #14 of 18 |
| Average tool-list overlap | 10% | #9 of 50 | #6 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Boise ranked between Bend, OR and Charleston, SC among the 50 markets.
- For individual agents per answer, Boise ranked between Tucson, AZ and Las Vegas, NV among the 50 markets.
- For tool-list overlap, Boise ranked between San Jose, CA and Asheville, NC among the 50 markets.
Boise market context
Population: 237,242
Median household income: $83,904
Median home value: $484,800
Per-capita income: $49,861
Owner-occupied homes: 63%
Homes with broadband: 94%
Home-value-to-income ratio: 5.8×
Household-to-per-capita-income ratio: 1.7×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesBoise Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 237,242 | #33 of 50 | #1 of 18 |
| Median household income | $83,904 | #15 of 50 | #6 of 18 |
| Median home value | $484,800 | #18 of 50 | #9 of 18 |
| Per-capita income | $49,861 | #22 of 50 | #11 of 18 |
| Owner-occupied homes | 63% | #6 of 50 | #6 of 18 |
| Homes with broadband | 94% | #8 of 50 | #2 of 18 |
What this means for agents in Boise
- Answers named 4.2 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Local news or social media appeared in 0% of local answers, versus 12% nationally. Consider developing useful local coverage beyond profile pages.
- Agent or team websites appeared in 85% of Boise answers, versus 72% nationally. We recommend keeping a bio, reviews, and recent sales current across those pages.
Questions asked in Boise
- Who is the best real estate agent in Boise, ID?
- Who should I hire to sell my home in Boise, ID?
- Top realtors in Boise, ID
- Best listing agent in Boise, ID to sell a house
- Which real estate agent should I use to buy a home in Boise, ID?
Boise AI search questions
How often did AI name an agent or team in Boise?
In Recasi's 2026 study, 90% of AI answers for Boise, ID named an agent or team. The national comparison was 89%.
Which source type appeared most often in Boise AI answers?
Agent or team websites appeared in 85% of answers for Boise, ID.
How much did AI tool lists overlap in Boise?
The four tools had 10% average pairwise overlap in Boise, ID, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.