We found that 90% of answers in Bend named a specific agent, team, or brokerage. This was +1 percentage point from the national result of 89%, and +1 percentage point from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Bend
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 90% | 73% | 72% | +17 pts | +18 pts | #1 | #1 |
| Zillow | 70% | 62% | 57% | +8 pts | +13 pts | #4 | #3 |
| FastExpert | 45% | 50% | 44% | -5 pts | +1 pts | #18 | #9 |
| Homes.com | 25% | 24% | 24% | +1 pts | +1 pts | #12 | #6 |
| Brokerage websites | 15% | 11% | 10% | +4 pts | +5 pts | #7 | #3 |
| HomeLight | 15% | 18% | 22% | -3 pts | -7 pts | #35 | #10 |
| Local news | 15% | 8% | 12% | +7 pts | +3 pts | #17 | #5 |
| Other directories | 10% | 17% | 31% | -7 pts | -21 pts | #41 | #10 |
| Google Business Profile | 5% | 15% | 15% | -10 pts | -10 pts | #43 | #16 |
| Realtor.com | 5% | 24% | 19% | -19 pts | -14 pts | #46 | #18 |
| Social media | 5% | 4% | 3% | +1 pts | +2 pts | #9 | #6 |
| Yelp | 5% | 7% | 7% | -2 pts | -2 pts | #21 | #9 |
pts = percentage points; local average: 2.8 individual agents per answer
Other directories appeared in 10% of answers here, -21 percentage points below national's 31%. Realtor.com appeared in 5% of answers here, -19 percentage points below same-size markets's 24%.
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (20), zillow.com (15), fastexpert.com (13).
| Platform | Citations |
|---|---|
| google.com | 20 |
| zillow.com | 15 |
| fastexpert.com | 13 |
| homes.com | 11 |
| maps.google.com | 5 |
| newswire.com | 4 |
| expertise.com | 3 |
| homelight.com | 3 |
| ratemyagent.com | 2 |
| linkedin.com | 1 |
| m.yelp.com | 1 |
| realestate.usnews.com | 1 |
| realtor.com | 1 |
Biggest local differences
- Compared with national results, Other directories was -21 percentage points at 10% here versus 31%.
- The local Agent or team websites share of 90% stood +18 percentage points from the national share of 72%.
- Realtor.com registered 5% locally and 19% nationally, a -14 percentage points difference.
How each AI tool answered in Bend
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 60% | 3.8 | 2.6 | 1.2 | 85% | -25 pts | Agent or team websites (80%), Zillow (80%), FastExpert (60%) |
| ChatGPT | 100% | 5.0 | 3.8 | 1.2 | 88% | +12 pts | Agent or team websites (100%), Zillow (80%), Brokerage websites (60%) |
| Gemini | 100% | 5.6 | 2.8 | 2.8 | 99% | +1 pts | Agent or team websites (80%), FastExpert (20%), Google Business Profile (20%) |
| Perplexity | 100% | 2.6 | 2.0 | 0.6 | 83% | +17 pts | Agent or team websites (100%), Homes.com (100%), Zillow (100%) |
Google AI Mode: its largest source-mix difference from its national answers was Zillow, at 80% here versus 38% nationally (+42 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Brokerage websites, at 60% here versus 17% nationally (+43 percentage points).
Gemini: its largest source-mix difference from its national answers was FastExpert, at 20% here versus 55% nationally (-35 percentage points).
Perplexity: its largest source-mix difference from its national answers was Local news, at 40% here versus 4% nationally (+36 percentage points).
Across the four tools, the local share naming an agent or team ranged from 60% to 100%. Average names per answer ranged from 2.6 to 5.6.
Across the four tools, average pairwise overlap was 10% in Bend, compared with 7% nationally. At least one name overlapped across tools in 60% of comparable local answers, versus 83% nationally.
Bend in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 90% | #20 of 50 | #8 of 18 |
| Individual agents per answer | 2.8 | #20 of 50 | #9 of 18 |
| Average tool-list overlap | 10% | #11 of 50 | #8 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Bend ranked between Asheville, NC and Boise, ID among the 50 markets.
- For individual agents per answer, Bend ranked between Seattle, WA and Charlotte, NC among the 50 markets.
- For tool-list overlap, Bend ranked between Asheville, NC and St. George, UT among the 50 markets.
Bend market context
Population: 103,390
Median household income: $96,394
Median home value: $718,400
Per-capita income: $58,652
Owner-occupied homes: 62%
Homes with broadband: 93%
Home-value-to-income ratio: 7.5×
Household-to-per-capita-income ratio: 1.6×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesBend Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 103,390 | #37 of 50 | #5 of 18 |
| Median household income | $96,394 | #5 of 50 | #2 of 18 |
| Median home value | $718,400 | #7 of 50 | #2 of 18 |
| Per-capita income | $58,652 | #10 of 50 | #5 of 18 |
| Owner-occupied homes | 62% | #7 of 50 | #7 of 18 |
| Homes with broadband | 93% | #13 of 50 | #4 of 18 |
What this means for agents in Bend
- Answers named 4.2 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Agent or team websites appeared in 90% of Bend answers, versus 72% nationally. We recommend keeping a bio, reviews, and recent sales current across those pages.
- Zillow, Homes.com, or Realtor.com appeared most often here at 70%, compared with 57% nationally. We recommend reviewing the corresponding public profiles for complete, current details.
Questions asked in Bend
- Who is the best real estate agent in Bend, OR?
- Who should I hire to sell my home in Bend, OR?
- Top realtors in Bend, OR
- Best listing agent in Bend, OR to sell a house
- Which real estate agent should I use to buy a home in Bend, OR?
Bend AI search questions
How often did AI name an agent or team in Bend?
In Recasi's 2026 study, 90% of AI answers for Bend, OR named an agent or team. The national comparison was 89%.
Which source type appeared most often in Bend AI answers?
Agent or team websites appeared in 90% of answers for Bend, OR.
How much did AI tool lists overlap in Bend?
The four tools had 10% average pairwise overlap in Bend, OR, versus 7% nationally. At least one name overlapped across tools in 60% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.