We found that 100% of answers in Flagstaff named a specific agent, team, or brokerage. This was +11 percentage points from the national result of 89%, and +11 percentage points from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Flagstaff
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| FastExpert | 75% | 50% | 44% | +25 pts | +31 pts | #1 | #1 |
| Zillow | 70% | 62% | 57% | +8 pts | +13 pts | #5 | #4 |
| Agent or team websites | 60% | 73% | 72% | -13 pts | -12 pts | #45 | #17 |
| HomeLight | 40% | 18% | 22% | +22 pts | +18 pts | #1 | #1 |
| Homes.com | 30% | 24% | 24% | +6 pts | +6 pts | #3 | #2 |
| Realtor.com | 30% | 24% | 19% | +6 pts | +11 pts | #6 | #5 |
| Other directories | 25% | 17% | 31% | +8 pts | -6 pts | #31 | #4 |
| Local news | 15% | 8% | 12% | +7 pts | +3 pts | #20 | #6 |
| Social media | 5% | 4% | 3% | +1 pts | +2 pts | #16 | #9 |
| Yelp | 5% | 7% | 7% | -2 pts | -2 pts | #26 | #13 |
| Brokerage websites | 0% | 11% | 10% | -11 pts | -10 pts | #41 | #17 |
| Google Business Profile | 0% | 15% | 15% | -15 pts | -15 pts | #48 | #17 |
pts = percentage points; local average: 3.6 individual agents per answer
FastExpert was the largest gap in both comparisons: 75% here, +31 percentage points from national (44%) and +25 percentage points from same-size markets (50%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (40), zillow.com (27), fastexpert.com (25).
| Platform | Citations |
|---|---|
| google.com | 40 |
| zillow.com | 27 |
| fastexpert.com | 25 |
| homes.com | 11 |
| homelight.com | 9 |
| realtor.com | 9 |
| ratemyagent.com | 7 |
| realestate.usnews.com | 3 |
| m.yelp.com | 1 |
| upnest.com | 1 |
Biggest local differences
- Compared with national results, FastExpert was +31 percentage points at 75% here versus 44%.
- The local HomeLight share of 40% stood +18 percentage points from the national share of 22%.
- Google Business Profile registered 0% locally and 15% nationally, a -15 percentage points difference.
How each AI tool answered in Flagstaff
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 5.2 | 2.6 | 2.6 | 85% | +15 pts | Local news (60%), Zillow (60%), FastExpert (40%) |
| ChatGPT | 100% | 3.6 | 3.0 | 0.6 | 88% | +12 pts | Agent or team websites (100%), Zillow (100%), FastExpert (80%) |
| Gemini | 100% | 8.4 | 6.0 | 2.4 | 99% | +1 pts | FastExpert (100%), HomeLight (80%), Agent or team websites (40%) |
| Perplexity | 100% | 3.0 | 3.0 | 0.0 | 83% | +17 pts | Homes.com (100%), Agent or team websites (80%), FastExpert (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Agent or team websites, at 20% here versus 56% nationally (-36 percentage points).
ChatGPT: its largest source-mix difference from its national answers was FastExpert, at 80% here versus 42% nationally (+38 percentage points).
Gemini: its largest source-mix difference from its national answers was HomeLight, at 80% here versus 6% nationally (+74 percentage points).
Perplexity: its largest source-mix difference from its national answers was Realtor.com, at 80% here versus 32% nationally (+48 percentage points).
All four tools named an agent or team in 100% of answers. Average names per answer ranged from 3.0 to 8.4.
Across the four tools, average pairwise overlap was 19% in Flagstaff, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Flagstaff in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 100% | #4 of 50 | #2 of 18 |
| Individual agents per answer | 3.6 | #2 of 50 | #2 of 18 |
| Average tool-list overlap | 19% | #1 of 50 | #1 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Flagstaff ranked between Duluth, MN and Missoula, MT among the 50 markets.
- For individual agents per answer, Flagstaff ranked between Duluth, MN and San Jose, CA among the 50 markets.
- For tool-list overlap, Flagstaff led the 50-market ranking ahead of Ann Arbor, MI.
Flagstaff market context
Population: 76,445
Median household income: $71,512
Median home value: $552,900
Per-capita income: $38,409
Owner-occupied homes: 42%
Homes with broadband: 89%
Home-value-to-income ratio: 7.7×
Household-to-per-capita-income ratio: 1.9×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesFlagstaff Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 76,445 | #43 of 50 | #11 of 18 |
| Median household income | $71,512 | #30 of 50 | #13 of 18 |
| Median home value | $552,900 | #13 of 50 | #5 of 18 |
| Per-capita income | $38,409 | #40 of 50 | #16 of 18 |
| Owner-occupied homes | 42% | #45 of 50 | #17 of 18 |
| Homes with broadband | 89% | #47 of 50 | #18 of 18 |
What this means for agents in Flagstaff
- Answers named 5.0 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- A directory source appeared in up to 75% of local answers, versus 44% nationally. Consider reviewing directory listings for accuracy and consistency.
- Google Business Profile appeared in 0% of answers here, versus 15% nationally. We recommend keeping its reviews and profile details current.
Questions asked in Flagstaff
- Who is the best real estate agent in Flagstaff, AZ?
- Who should I hire to sell my home in Flagstaff, AZ?
- Top realtors in Flagstaff, AZ
- Best listing agent in Flagstaff, AZ to sell a house
- Which real estate agent should I use to buy a home in Flagstaff, AZ?
Flagstaff AI search questions
How often did AI name an agent or team in Flagstaff?
In Recasi's 2026 study, 100% of AI answers for Flagstaff, AZ named an agent or team. The national comparison was 89%.
Which source type appeared most often in Flagstaff AI answers?
FastExpert appeared in 75% of answers for Flagstaff, AZ.
How much did AI tool lists overlap in Flagstaff?
The four tools had 19% average pairwise overlap in Flagstaff, AZ, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.