Sources

Where our numbers come from.

Every statistic on our site comes from published third-party research. Here are the citations.

1

BrightLocal, Local Consumer Review Survey

45% used AI to find a local business to hire, up from 6% in one year. BrightLocal, 2026 Local Consumer Review Survey. Almost 10% used ChatGPT or similar AI tools as a source of review information in BrightLocal's 2024 survey, the first year AI was offered as an answer.

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2

Realtor.com, consumer survey

82% of Americans use AI for housing market information. Realtor.com consumer survey.

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3

BrightLocal, Local Consumer Review Survey 2026

64% of 30-44 year olds used AI for local business recommendations. BrightLocal, 2026.

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4

Pew Research Center

Share of U.S. adults who have used ChatGPT: 18% (2023), 23% (2024), 34% (2025), 44% (2026). Pew Research Center; the 2026 question also asked about other chatbots.

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