We found that 95% of answers in Tulsa named a specific agent, team, or brokerage. This was +6 percentage points from the national result of 89%, and +7 percentage points from the mid-market result of 88%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Tulsa
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 70% | 68% | 72% | +1 pts | -2 pts | #34 | #12 |
| Zillow | 65% | 56% | 57% | +9 pts | +8 pts | #15 | #6 |
| Other directories | 60% | 39% | 31% | +21 pts | +29 pts | #2 | #2 |
| FastExpert | 35% | 42% | 44% | -6 pts | -9 pts | #39 | #15 |
| Google Business Profile | 25% | 17% | 15% | +8 pts | +10 pts | #7 | #4 |
| HomeLight | 25% | 24% | 22% | +2 pts | +3 pts | #21 | #10 |
| Homes.com | 25% | 25% | 24% | 0 pts | +1 pts | #35 | #15 |
| Brokerage websites | 10% | 9% | 10% | +1 pts | +1 pts | #33 | #12 |
| Realtor.com | 10% | 17% | 19% | -7 pts | -9 pts | #45 | #19 |
| Local news | 5% | 15% | 12% | -10 pts | -7 pts | #41 | #19 |
| Social media | 0% | 3% | 3% | -3 pts | -3 pts | #50 | #20 |
| Yelp | 0% | 7% | 7% | -7 pts | -7 pts | #50 | #20 |
pts = percentage points; local average: 2.5 individual agents per answer
Other directories was the largest gap in both comparisons: 60% here, +29 percentage points from national (31%) and +21 percentage points from same-size markets (39%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (61), zillow.com (22), homes.com (15).
| Platform | Citations |
|---|---|
| google.com | 61 |
| zillow.com | 22 |
| homes.com | 15 |
| fastexpert.com | 8 |
| realtrends.com | 8 |
| homelight.com | 6 |
| ratemyagent.com | 5 |
| realtor.com | 2 |
| realestate.usnews.com | 1 |
Biggest local differences
- Compared with national results, Other directories was +29 percentage points at 60% here versus 31%.
- The local Google Business Profile share of 25% stood +10 percentage points from the national share of 15%.
- FastExpert registered 35% locally and 44% nationally, a -9 percentage points difference.
How each AI tool answered in Tulsa
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 4.2 | 1.8 | 2.4 | 85% | +15 pts | Agent or team websites (80%), Google Business Profile (40%), FastExpert (20%) |
| ChatGPT | 100% | 3.4 | 1.8 | 1.6 | 88% | +12 pts | Agent or team websites (100%), Zillow (100%), Other directories (80%) |
| Gemini | 100% | 9.8 | 4.6 | 5.2 | 99% | +1 pts | Agent or team websites (60%), Other directories (60%), FastExpert (40%) |
| Perplexity | 80% | 2.8 | 2.0 | 0.8 | 83% | -3 pts | Homes.com (100%), Zillow (100%), HomeLight (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Google Business Profile, at 40% here versus 10% nationally (+30 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Other directories, at 80% here versus 36% nationally (+44 percentage points).
Gemini: its largest source-mix difference from its national answers was Other directories, at 60% here versus 24% nationally (+36 percentage points).
Perplexity: its largest source-mix difference from its national answers was Agent or team websites, at 40% here versus 91% nationally (-51 percentage points).
Across the four tools, the local share naming an agent or team ranged from 80% to 100%. Average names per answer ranged from 2.8 to 9.8.
Across the four tools, average pairwise overlap was 8% in Tulsa, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Tulsa in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Answers naming an agent or team | 95% | #18 of 50 | #7 of 20 |
| Individual agents per answer | 2.5 | #28 of 50 | #11 of 20 |
| Average tool-list overlap | 8% | #17 of 50 | #4 of 20 |
Markets nearest in the ranking
- For agent-or-team naming share, Tulsa ranked between Traverse City, MI and Asheville, NC among the 50 markets.
- For individual agents per answer, Tulsa ranked between Dallas, TX and Denver, CO among the 50 markets.
- For tool-list overlap, Tulsa ranked between Portland, OR and Savannah, GA among the 50 markets.
Tulsa market context
Population: 413,794
Median household income: $59,838
Median home value: $205,300
Per-capita income: $38,030
Owner-occupied homes: 52%
Homes with broadband: 90%
Home-value-to-income ratio: 3.4×
Household-to-per-capita-income ratio: 1.6×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesTulsa Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Population | 413,794 | #32 of 50 | #20 of 20 |
| Median household income | $59,838 | #46 of 50 | #17 of 20 |
| Median home value | $205,300 | #48 of 50 | #18 of 20 |
| Per-capita income | $38,030 | #42 of 50 | #15 of 20 |
| Owner-occupied homes | 52% | #23 of 50 | #9 of 20 |
| Homes with broadband | 90% | #43 of 50 | #17 of 20 |
What this means for agents in Tulsa
- Answers named 5.0 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- A directory source appeared in up to 60% of local answers, versus 44% nationally. Consider reviewing directory listings for accuracy and consistency.
- Google Business Profile appeared in 25% of answers here, versus 15% nationally. We recommend keeping its reviews and profile details current.
Questions asked in Tulsa
- Who is the best real estate agent in Tulsa, OK?
- Who should I hire to sell my home in Tulsa, OK?
- Top realtors in Tulsa, OK
- Best listing agent in Tulsa, OK to sell a house
- Which real estate agent should I use to buy a home in Tulsa, OK?
Tulsa AI search questions
How often did AI name an agent or team in Tulsa?
In Recasi's 2026 study, 95% of AI answers for Tulsa, OK named an agent or team. The national comparison was 89%.
Which source type appeared most often in Tulsa AI answers?
Agent or team websites appeared in 70% of answers for Tulsa, OK.
How much did AI tool lists overlap in Tulsa?
The four tools had 8% average pairwise overlap in Tulsa, OK, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.