We found that 85% of answers in Atlanta named a specific agent, team, or brokerage. This was -4 percentage points from the national result of 89%, and -3 percentage points from the mid-market result of 88%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Atlanta
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 75% | 68% | 72% | +6 pts | +3 pts | #16 | #5 |
| Zillow | 40% | 56% | 57% | -16 pts | -17 pts | #46 | #18 |
| FastExpert | 35% | 42% | 44% | -6 pts | -9 pts | #31 | #11 |
| Google Business Profile | 30% | 17% | 15% | +13 pts | +15 pts | #1 | #1 |
| Other directories | 30% | 39% | 31% | -9 pts | -1 pts | #24 | #14 |
| Homes.com | 25% | 25% | 24% | 0 pts | +1 pts | #10 | #5 |
| Yelp | 15% | 7% | 7% | +8 pts | +8 pts | #5 | #3 |
| HomeLight | 10% | 24% | 22% | -13 pts | -12 pts | #42 | #18 |
| Local news | 10% | 15% | 12% | -5 pts | -2 pts | #26 | #14 |
| Realtor.com | 10% | 17% | 19% | -7 pts | -9 pts | #35 | #15 |
| Brokerage websites | 5% | 9% | 10% | -4 pts | -4 pts | #34 | #13 |
| Social media | 0% | 3% | 3% | -3 pts | -3 pts | #27 | #10 |
pts = percentage points; local average: 2.1 individual agents per answer
Zillow was the largest gap in both comparisons: 40% here, -17 percentage points from national (57%) and -16 percentage points from same-size markets (56%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (29), zillow.com (17), homes.com (12).
| Platform | Citations |
|---|---|
| google.com | 29 |
| zillow.com | 17 |
| homes.com | 12 |
| maps.google.com | 9 |
| fastexpert.com | 8 |
| realtrends.com | 6 |
| yelp.com | 5 |
| homelight.com | 2 |
| realestate.usnews.com | 2 |
| realtor.com | 2 |
| expertise.com | 1 |
| m.yelp.com | 1 |
| upnest.com | 1 |
Biggest local differences
- Compared with national results, Zillow was -17 percentage points at 40% here versus 57%.
- The local Google Business Profile share of 30% stood +15 percentage points from the national share of 15%.
- HomeLight registered 10% locally and 22% nationally, a -12 percentage points difference.
How each AI tool answered in Atlanta
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 80% | 3.6 | 1.8 | 1.8 | 85% | -5 pts | Agent or team websites (80%), Local news (40%), Google Business Profile (20%) |
| ChatGPT | 80% | 3.0 | 0.8 | 2.2 | 88% | -8 pts | FastExpert (80%), Agent or team websites (60%), Google Business Profile (60%) |
| Gemini | 100% | 9.4 | 4.6 | 4.8 | 99% | +1 pts | Agent or team websites (60%), Google Business Profile (40%), FastExpert (20%) |
| Perplexity | 80% | 2.4 | 1.4 | 1.0 | 83% | -3 pts | Agent or team websites (100%), Homes.com (100%), Zillow (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Zillow, at 0% here versus 38% nationally (-38 percentage points).
ChatGPT: its largest source-mix difference from its national answers was FastExpert, at 80% here versus 42% nationally (+38 percentage points).
Gemini: its largest source-mix difference from its national answers was FastExpert, at 20% here versus 55% nationally (-35 percentage points).
Perplexity: its largest source-mix difference from its national answers was Brokerage websites, at 0% here versus 17% nationally (-17 percentage points).
Across the four tools, the local share naming an agent or team ranged from 80% to 100%. Average names per answer ranged from 2.4 to 9.4.
Across the four tools, average pairwise overlap was 5% in Atlanta, compared with 7% nationally. At least one name overlapped across tools in 60% of comparable local answers, versus 83% nationally.
Atlanta in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Answers naming an agent or team | 85% | #31 of 50 | #12 of 20 |
| Individual agents per answer | 2.1 | #43 of 50 | #18 of 20 |
| Average tool-list overlap | 5% | #41 of 50 | #17 of 20 |
Markets nearest in the ranking
- For agent-or-team naming share, Atlanta ranked between Tucson, AZ and Bozeman, MT among the 50 markets.
- For individual agents per answer, Atlanta ranked between Traverse City, MI and Ann Arbor, MI among the 50 markets.
- For tool-list overlap, Atlanta ranked between Raleigh, NC and Seattle, WA among the 50 markets.
Atlanta market context
Population: 505,268
Median household income: $85,652
Median home value: $439,600
Per-capita income: $65,718
Owner-occupied homes: 46%
Homes with broadband: 92%
Home-value-to-income ratio: 5.1×
Household-to-per-capita-income ratio: 1.3×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesAtlanta Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Population | 505,268 | #29 of 50 | #17 of 20 |
| Median household income | $85,652 | #13 of 50 | #5 of 20 |
| Median home value | $439,600 | #25 of 50 | #5 of 20 |
| Per-capita income | $65,718 | #5 of 50 | #2 of 20 |
| Owner-occupied homes | 46% | #35 of 50 | #16 of 20 |
| Homes with broadband | 92% | #25 of 50 | #12 of 20 |
What this means for agents in Atlanta
- Google Business Profile appeared in 30% of answers here, versus 15% nationally. We recommend keeping its reviews and profile details current.
- Local news or social media appeared in 10% of local answers, versus 12% nationally. Consider developing useful local coverage beyond profile pages.
- Answers named 4.6 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
Questions asked in Atlanta
- Who is the best real estate agent in Atlanta, GA?
- Who should I hire to sell my home in Atlanta, GA?
- Top realtors in Atlanta, GA
- Best listing agent in Atlanta, GA to sell a house
- Which real estate agent should I use to buy a home in Atlanta, GA?
Atlanta AI search questions
How often did AI name an agent or team in Atlanta?
In Recasi's 2026 study, 85% of AI answers for Atlanta, GA named an agent or team. The national comparison was 89%.
Which source type appeared most often in Atlanta AI answers?
Agent or team websites appeared in 75% of answers for Atlanta, GA.
How much did AI tool lists overlap in Atlanta?
The four tools had 5% average pairwise overlap in Atlanta, GA, versus 7% nationally. At least one name overlapped across tools in 60% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.