We found that 95% of answers in Baltimore named a specific agent, team, or brokerage. This was +6 percentage points from the national result of 89%, and +7 percentage points from the mid-market result of 88%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Baltimore
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Zillow | 70% | 56% | 57% | +14 pts | +13 pts | #3 | #1 |
| FastExpert | 55% | 42% | 44% | +14 pts | +11 pts | #12 | #4 |
| Agent or team websites | 50% | 68% | 72% | -19 pts | -22 pts | #49 | #19 |
| Other directories | 35% | 39% | 31% | -4 pts | +4 pts | #19 | #10 |
| HomeLight | 30% | 24% | 22% | +6 pts | +8 pts | #8 | #6 |
| Homes.com | 25% | 25% | 24% | 0 pts | +1 pts | #11 | #6 |
| Realtor.com | 20% | 17% | 19% | +3 pts | +1 pts | #18 | #6 |
| Local news | 15% | 15% | 12% | 0 pts | +3 pts | #16 | #10 |
| Brokerage websites | 10% | 9% | 10% | +1 pts | +1 pts | #18 | #6 |
| Social media | 5% | 3% | 3% | +2 pts | +2 pts | #8 | #3 |
| Google Business Profile | 0% | 17% | 15% | -17 pts | -15 pts | #47 | #19 |
| Yelp | 0% | 7% | 7% | -7 pts | -7 pts | #36 | #13 |
pts = percentage points; local average: 3.4 individual agents per answer
Agent or team websites was the largest gap in both comparisons: 50% here, -22 percentage points from national (72%) and -19 percentage points from same-size markets (68%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were zillow.com (24), fastexpert.com (19), homes.com (12).
| Platform | Citations |
|---|---|
| zillow.com | 24 |
| fastexpert.com | 19 |
| homes.com | 12 |
| homelight.com | 6 |
| realtrends.com | 5 |
| realtor.com | 4 |
| realestate.usnews.com | 3 |
| expertise.com | 2 |
| google.com | 2 |
| ratemyagent.com | 2 |
Biggest local differences
- Compared with national results, Agent or team websites was -22 percentage points at 50% here versus 72%.
- The local Google Business Profile share of 0% stood -15 percentage points from the national share of 15%.
- Zillow registered 70% locally and 57% nationally, a +13 percentage points difference.
How each AI tool answered in Baltimore
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 7.2 | 4.4 | 2.8 | 85% | +15 pts | FastExpert (80%), Local news (60%), Zillow (60%) |
| ChatGPT | 80% | 3.6 | 1.6 | 2.0 | 88% | -8 pts | Zillow (80%), Agent or team websites (60%), Other directories (60%) |
| Gemini | 100% | 9.0 | 5.0 | 4.0 | 99% | +1 pts | FastExpert (80%), Agent or team websites (40%), Zillow (40%) |
| Perplexity | 100% | 3.8 | 2.6 | 1.2 | 83% | +17 pts | Homes.com (100%), Zillow (100%), HomeLight (80%) |
Google AI Mode: its largest source-mix difference from its national answers was FastExpert, at 80% here versus 29% nationally (+51 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Google Business Profile, at 0% here versus 37% nationally (-37 percentage points).
Gemini: its largest source-mix difference from its national answers was FastExpert, at 80% here versus 55% nationally (+25 percentage points).
Perplexity: its largest source-mix difference from its national answers was Agent or team websites, at 60% here versus 91% nationally (-31 percentage points).
Across the four tools, the local share naming an agent or team ranged from 80% to 100%. Average names per answer ranged from 3.6 to 9.0.
Across the four tools, average pairwise overlap was 5% in Baltimore, compared with 7% nationally. At least one name overlapped across tools in 80% of comparable local answers, versus 83% nationally.
Baltimore in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Answers naming an agent or team | 95% | #7 of 50 | #2 of 20 |
| Individual agents per answer | 3.4 | #7 of 50 | #2 of 20 |
| Average tool-list overlap | 5% | #38 of 50 | #15 of 20 |
Markets nearest in the ranking
- For agent-or-team naming share, Baltimore ranked between Naples, FL and Chicago, IL among the 50 markets.
- For individual agents per answer, Baltimore ranked between Chicago, IL and Omaha, NE among the 50 markets.
- For tool-list overlap, Baltimore ranked between Denver, CO and Traverse City, MI among the 50 markets.
Baltimore market context
Population: 573,243
Median household income: $62,177
Median home value: $229,600
Per-capita income: $40,604
Owner-occupied homes: 48%
Homes with broadband: 85%
Home-value-to-income ratio: 3.7×
Household-to-per-capita-income ratio: 1.5×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesBaltimore Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Population | 573,243 | #24 of 50 | #12 of 20 |
| Median household income | $62,177 | #44 of 50 | #16 of 20 |
| Median home value | $229,600 | #46 of 50 | #16 of 20 |
| Per-capita income | $40,604 | #34 of 50 | #11 of 20 |
| Owner-occupied homes | 48% | #31 of 50 | #15 of 20 |
| Homes with broadband | 85% | #50 of 50 | #20 of 20 |
What this means for agents in Baltimore
- Answers named 5.9 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Agent or team websites appeared in 50% of Baltimore answers, versus 72% nationally. We recommend keeping a bio, reviews, and recent sales current across those pages.
- Google Business Profile appeared in 0% of answers here, versus 15% nationally. We recommend keeping its reviews and profile details current.
Questions asked in Baltimore
- Who is the best real estate agent in Baltimore, MD?
- Who should I hire to sell my home in Baltimore, MD?
- Top realtors in Baltimore, MD
- Best listing agent in Baltimore, MD to sell a house
- Which real estate agent should I use to buy a home in Baltimore, MD?
Baltimore AI search questions
How often did AI name an agent or team in Baltimore?
In Recasi's 2026 study, 95% of AI answers for Baltimore, MD named an agent or team. The national comparison was 89%.
Which source type appeared most often in Baltimore AI answers?
Zillow appeared in 70% of answers for Baltimore, MD.
How much did AI tool lists overlap in Baltimore?
The four tools had 5% average pairwise overlap in Baltimore, MD, versus 7% nationally. At least one name overlapped across tools in 80% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.