We found that 85% of answers in Oklahoma City named a specific agent, team, or brokerage. This was -4 percentage points from the national result of 89%, and -3 percentage points from the mid-market result of 88%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Oklahoma City
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Zillow | 70% | 56% | 57% | +14 pts | +13 pts | #8 | #3 |
| FastExpert | 55% | 42% | 44% | +14 pts | +11 pts | #15 | #6 |
| Other directories | 45% | 39% | 31% | +6 pts | +14 pts | #15 | #8 |
| Agent or team websites | 40% | 68% | 72% | -29 pts | -32 pts | #50 | #20 |
| HomeLight | 25% | 24% | 22% | +2 pts | +3 pts | #19 | #9 |
| Homes.com | 25% | 25% | 24% | 0 pts | +1 pts | #24 | #11 |
| Realtor.com | 25% | 17% | 19% | +8 pts | +6 pts | #14 | #3 |
| Local news | 20% | 15% | 12% | +5 pts | +8 pts | #9 | #6 |
| Yelp | 15% | 7% | 7% | +8 pts | +8 pts | #8 | #5 |
| Google Business Profile | 10% | 17% | 15% | -7 pts | -5 pts | #38 | #17 |
| Social media | 5% | 3% | 3% | +2 pts | +2 pts | #20 | #7 |
| Brokerage websites | 0% | 9% | 10% | -9 pts | -10 pts | #46 | #17 |
pts = percentage points; local average: 2.9 individual agents per answer
Agent or team websites was the largest gap in both comparisons: 40% here, -32 percentage points from national (72%) and -29 percentage points from same-size markets (68%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were zillow.com (24), fastexpert.com (14), homes.com (13).
| Platform | Citations |
|---|---|
| zillow.com | 24 |
| fastexpert.com | 14 |
| homes.com | 13 |
| realtrends.com | 12 |
| google.com | 7 |
| homelight.com | 7 |
| realtor.com | 6 |
| realestate.usnews.com | 4 |
| yelp.com | 3 |
| sell.realtor.com | 1 |
Biggest local differences
- Compared with national results, Agent or team websites was -32 percentage points at 40% here versus 72%.
- The local Other directories share of 45% stood +14 percentage points from the national share of 31%.
- Zillow registered 70% locally and 57% nationally, a +13 percentage points difference.
How each AI tool answered in Oklahoma City
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 5.6 | 4.0 | 1.6 | 85% | +15 pts | Local news (80%), Zillow (80%), FastExpert (60%) |
| ChatGPT | 80% | 3.0 | 2.0 | 1.0 | 88% | -8 pts | Zillow (80%), Other directories (60%), FastExpert (40%) |
| Gemini | 100% | 8.6 | 4.8 | 3.8 | 99% | +1 pts | FastExpert (60%), Other directories (40%), Zillow (40%) |
| Perplexity | 60% | 0.8 | 0.8 | 0.0 | 83% | -23 pts | Agent or team websites (100%), Homes.com (100%), HomeLight (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Zillow, at 80% here versus 38% nationally (+42 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Agent or team websites, at 20% here versus 75% nationally (-55 percentage points).
Gemini: its largest source-mix difference from its national answers was Agent or team websites, at 20% here versus 64% nationally (-44 percentage points).
Perplexity: its largest source-mix difference from its national answers was Yelp, at 60% here versus 2% nationally (+58 percentage points).
Across the four tools, the local share naming an agent or team ranged from 60% to 100%. Average names per answer ranged from 0.8 to 8.6.
Across the four tools, average pairwise overlap was 6% in Oklahoma City, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Oklahoma City in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Answers naming an agent or team | 85% | #36 of 50 | #14 of 20 |
| Individual agents per answer | 2.9 | #15 of 50 | #5 of 20 |
| Average tool-list overlap | 6% | #34 of 50 | #12 of 20 |
Markets nearest in the ranking
- For agent-or-team naming share, Oklahoma City ranked between Memphis, TN and Ann Arbor, MI among the 50 markets.
- For individual agents per answer, Oklahoma City ranked between Bozeman, MT and Sarasota, FL among the 50 markets.
- For tool-list overlap, Oklahoma City ranked between Phoenix, AZ and Memphis, TN among the 50 markets.
Oklahoma City market context
Population: 697,125
Median household income: $68,656
Median home value: $231,300
Per-capita income: $38,370
Owner-occupied homes: 59%
Homes with broadband: 92%
Home-value-to-income ratio: 3.4×
Household-to-per-capita-income ratio: 1.8×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesOklahoma City Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Population | 697,125 | #18 of 50 | #6 of 20 |
| Median household income | $68,656 | #38 of 50 | #12 of 20 |
| Median home value | $231,300 | #45 of 50 | #15 of 20 |
| Per-capita income | $38,370 | #41 of 50 | #14 of 20 |
| Owner-occupied homes | 59% | #10 of 50 | #2 of 20 |
| Homes with broadband | 92% | #19 of 50 | #9 of 20 |
What this means for agents in Oklahoma City
- Agent or team websites appeared in 40% of Oklahoma City answers, versus 72% nationally. We recommend keeping a bio, reviews, and recent sales current across those pages.
- A directory source appeared in up to 55% of local answers, versus 44% nationally. Consider reviewing directory listings for accuracy and consistency.
- Answers named 4.5 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
Questions asked in Oklahoma City
- Who is the best real estate agent in Oklahoma City, OK?
- Who should I hire to sell my home in Oklahoma City, OK?
- Top realtors in Oklahoma City, OK
- Best listing agent in Oklahoma City, OK to sell a house
- Which real estate agent should I use to buy a home in Oklahoma City, OK?
Oklahoma City AI search questions
How often did AI name an agent or team in Oklahoma City?
In Recasi's 2026 study, 85% of AI answers for Oklahoma City, OK named an agent or team. The national comparison was 89%.
Which source type appeared most often in Oklahoma City AI answers?
Zillow appeared in 70% of answers for Oklahoma City, OK.
How much did AI tool lists overlap in Oklahoma City?
The four tools had 6% average pairwise overlap in Oklahoma City, OK, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.