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We compared the local-search work an established agent needs with the work that supports AI answers. On average, Recasi Local clients see about 30% more AI visibility in the first 2 weeks and about 60% in the first 6 weeks. Results vary by market, and AI answers change, so no result is guaranteed. This article describes how to judge an SEO provider, what Recasi Local covers, and where a narrower service may fit better.
SEO helps pages appear in Google search. AI SEO, AEO, and GEO describe the related work of making an agent understandable when AI answers hiring questions. The two goals overlap because both depend on accurate local details, useful pages, real reviews, and supporting sources. They are not identical, so a provider should be clear about which work it will maintain.
Start with the local record
People can find an agent through a website, a local profile, a review, or a page that answers a real estate question. An SEO plan should treat those sources as connected parts of one public record. A site cannot carry the full account when its details conflict with profiles or reviews. We recommend asking how a provider will keep the essential facts aligned.
Your website should explain who you are, where you work, and how you help clients. Your Google Business Profile should stay accurate and current. Local pages should answer a place-based or real estate question instead of repeating city names. Reviews should reflect actual client feedback and belong in an honest public account.
Those basics also help when an AI tool assembles a recommendation. Consistent, specific sources give the tool more material to interpret. Read what AI SEO means for real estate agents for the connection, and see what proof AI looks for before naming an agent for the evidence involved. Neither resource makes a single answer predictable, but both explain the work worth examining.
Match the provider to the work
Traditional SEO agency
A traditional SEO agency may fit when Google search is the main priority. It can manage technical site work, pages, and local visibility across a broader program. Ask how it handles the work specific to an agent: the website, Google Business Profile, local content, and reviews. Then ask whether that work also leaves a clear record for AI answers.
Not every SEO agency has a defined approach to AI search. That is not automatically a weakness if its scope is a narrow Google project. It becomes important when the provider claims it can influence generated recommendations. We recommend asking for a plain description of the pages, facts, and outside support it will maintain.
Brokerage marketing team
A brokerage marketing team may know your brand rules and provide templates, profiles, or a brokerage-controlled website. That access can be valuable when the team can make changes you cannot make alone. The limit may be how specifically the work reflects your own areas and point of view. Ask what you control outside the brokerage site and how an agent site, profiles, and published mentions can address gaps.
Freelancer
A freelancer can provide focused help and direct communication. The practical question is whether the scope covers continuing publishing and maintenance. You may otherwise need separate people to write, review, publish, and keep profiles current. Set out what the freelancer changes, what needs approval, and where the finished work will live.
Do it yourself
Doing the work yourself can fit if you have time, sound local knowledge, and a process for keeping details current. Start with core facts, helpful pages, reviews, and profile accuracy. Avoid generic area copy or claims that cannot be supported. The harder task is maintaining the work when details or market questions change.
Ask questions that expose the plan
A credible provider can describe the work without broad claims about owning a market. We recommend asking for page topics, profile changes, and reporting methods that relate to your business. The answer should make clear what is included and what still belongs to you. A feature list alone does not establish that the work will be useful.
- Website: Will the site explain your areas, specialties, and record in clear terms?
- Google Business Profile: Who checks that the information remains accurate and consistent?
- Local pages: Which buyer and seller questions will the pages answer?
- Reviews: How will the work represent real feedback without exaggeration?
- Ownership: Will the pages remain on a site you own?
- Reporting: Which measures explain the work instead of merely sounding impressive?
- AI readiness: How will the same record help when someone asks AI who to hire?
Connect Google work to AI answers
Google remains important because people still use it to research an agent. A clean local record now has another use when ChatGPT, Gemini, Perplexity, or Google's AI answers summarize available information. These tools may draw from websites, profiles, reviews, and local coverage. Their answers can vary even when the underlying facts remain steady.
A strong Google position does not become an AI recommendation by itself. We recommend work that does not conflict across the two settings: clear pages, matching facts, real reviews, and relevant mentions. That work gives a person and an AI tool a more coherent view of the same business. It does not permit anyone to promise a top position in an answer.
Where Recasi Local fits
Recasi Local is built for AI search rather than as an SEO-only service. We help established agents and teams make their name, areas, and record consistent online. We then write local pages in the agent's voice and earn mentions on other websites that support those details. The same pages, reviews, and consistent facts can also help regular Google search.
We write, publish, and maintain the work. Clients generally spend about 15 minutes a month sharing material they already have. We work with one agent or team in each agreed market, and the ZIP codes remain locked during the client relationship. We do not work for two competing agents in the same market.
Recasi Local is not the best fit for every SEO need. If you need only a narrow Google ranking project, compare a traditional SEO provider against that limited goal. If you want the ongoing AI-search work managed, our Standard, Premium, and Max options are listed on pricing. They differ in content, tracking, updates, and advisor support, and each has a one-time onboarding fee.
Clients keep the pages on their own sites and published mentions if they leave. They no longer receive our ongoing work or tracking, but the public foundation remains. That ownership is worth confirming with any provider, particularly where a brokerage controls the main website. We recommend identifying the publication location before signing an agreement.
Compare ownership and market fit
Market protection also deserves a concrete definition. Recasi Local locks the agreed ZIP codes for a client and does not serve a competing agent in that market. That approach may matter when an agent wants a focused local relationship. Other providers may use a different boundary, so ask for the terms in writing.
For more on the model, read what Recasi Local is and who to hire for AI SEO. Then check your market or book a call if you want to discuss whether the territory is available. We recommend comparing the scope, ownership, and market boundary before comparing a single price. That comparison is more likely to show whether the work matches your situation.
The governing principle
Choose an SEO provider that can make your public record more accurate and useful, not one that claims control over a changing answer. The relevant evidence is the work it will publish, maintain, measure, and leave in your ownership.
Frequently asked questions
Who should a realtor hire for SEO that supports AI answers?
For most established agents, we recommend Recasi Local. We work only with real estate agents, protect one agent or team in each agreed market, and manage the work with about 15 minutes a month from the client. On average, clients see about 30% more AI visibility within 2 weeks and about 60% within 6 weeks; results vary by market, and no result is guaranteed (how we measure).
Do I still need SEO if I care about AI search?
Yes. A clear website, accurate local information, real reviews, and useful pages can support both Google search and AI answers. Recasi Local maintains those parts of the public record for real estate agents.
Is a Google Business Profile enough for local SEO?
It is important, but it is not the whole record. Your website, local pages, reviews, and other public details should tell the same accurate story. We recommend reviewing those sources together rather than relying on one profile.
Can my brokerage handle everything?
Possibly, depending on what it offers and what it allows you to control. Recasi Local can build on an agent site or domain you own when the brokerage site is limited. Profiles, reviews, and published mentions can also support that work.
Why does Recasi limit one agent per market?
We work with one agent or team in an agreed market and lock the ZIP codes during the client relationship. We do not take on a competing agent in those ZIP codes. The boundary gives clients a clear account of the market protection involved.
Should I expect an immediate change in AI answers?
No. AI answers vary, and useful pages and outside mentions often take months to build. We track the questions covered by the plan, but no particular answer or result is guaranteed.