We found that 80% of answers in Savannah named a specific agent, team, or brokerage. This was -9 percentage points from the national result of 89%, and -9 percentage points from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Savannah
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 85% | 73% | 72% | +12 pts | +13 pts | #9 | #4 |
| Zillow | 75% | 62% | 57% | +13 pts | +18 pts | #2 | #2 |
| HomeLight | 30% | 18% | 22% | +12 pts | +8 pts | #13 | #3 |
| Realtor.com | 30% | 24% | 19% | +6 pts | +11 pts | #9 | #7 |
| Homes.com | 25% | 24% | 24% | +1 pts | +1 pts | #32 | #12 |
| FastExpert | 20% | 50% | 44% | -30 pts | -24 pts | #48 | #18 |
| Local news | 20% | 8% | 12% | +12 pts | +8 pts | #13 | #3 |
| Other directories | 15% | 17% | 31% | -2 pts | -16 pts | #38 | #7 |
| Yelp | 15% | 7% | 7% | +8 pts | +8 pts | #10 | #3 |
| Brokerage websites | 5% | 11% | 10% | -6 pts | -4 pts | #40 | #16 |
| Google Business Profile | 0% | 15% | 15% | -15 pts | -15 pts | #50 | #18 |
| Social media | 0% | 4% | 3% | -4 pts | -3 pts | #47 | #18 |
pts = percentage points; local average: 1.9 individual agents per answer
FastExpert was the largest gap in both comparisons: 20% here, -24 percentage points from national (44%) and -30 percentage points from same-size markets (50%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (64), zillow.com (23), homes.com (8).
| Platform | Citations |
|---|---|
| google.com | 64 |
| zillow.com | 23 |
| homes.com | 8 |
| realtor.com | 8 |
| homelight.com | 7 |
| yelp.com | 5 |
| fastexpert.com | 4 |
| realestate.usnews.com | 4 |
| ratemyagent.com | 3 |
| expertise.com | 1 |
| m.yelp.com | 1 |
| upnest.com | 1 |
Biggest local differences
- Compared with national results, FastExpert was -24 percentage points at 20% here versus 44%.
- The local Zillow share of 75% stood +18 percentage points from the national share of 57%.
- Other directories registered 15% locally and 31% nationally, a -16 percentage points difference.
How each AI tool answered in Savannah
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 60% | 5.4 | 0.8 | 4.6 | 85% | -25 pts | Local news (80%), Zillow (80%), Agent or team websites (40%) |
| ChatGPT | 100% | 3.6 | 2.2 | 1.4 | 88% | +12 pts | Agent or team websites (100%), Zillow (100%), HomeLight (80%) |
| Gemini | 100% | 7.8 | 3.6 | 4.2 | 99% | +1 pts | Agent or team websites (100%), FastExpert (60%), Zillow (40%) |
| Perplexity | 60% | 1.4 | 0.8 | 0.6 | 83% | -23 pts | Agent or team websites (100%), Homes.com (100%), Zillow (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Zillow, at 80% here versus 38% nationally (+42 percentage points).
ChatGPT: its largest source-mix difference from its national answers was HomeLight, at 80% here versus 25% nationally (+55 percentage points).
Gemini: its largest source-mix difference from its national answers was Agent or team websites, at 100% here versus 64% nationally (+36 percentage points).
Perplexity: its largest source-mix difference from its national answers was FastExpert, at 20% here versus 49% nationally (-29 percentage points).
Across the four tools, the local share naming an agent or team ranged from 60% to 100%. Average names per answer ranged from 1.4 to 7.8.
Across the four tools, average pairwise overlap was 8% in Savannah, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Savannah in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 80% | #48 of 50 | #17 of 18 |
| Individual agents per answer | 1.9 | #46 of 50 | #17 of 18 |
| Average tool-list overlap | 8% | #18 of 50 | #11 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Savannah ranked between Sarasota, FL and Seattle, WA among the 50 markets.
- For individual agents per answer, Savannah ranked between Raleigh, NC and Jacksonville, FL among the 50 markets.
- For tool-list overlap, Savannah ranked between Tulsa, OK and Charlotte, NC among the 50 markets.
Savannah market context
Population: 147,898
Median household income: $57,137
Median home value: $248,900
Per-capita income: $33,007
Owner-occupied homes: 45%
Homes with broadband: 90%
Home-value-to-income ratio: 4.4×
Household-to-per-capita-income ratio: 1.7×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesSavannah Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 147,898 | #35 of 50 | #3 of 18 |
| Median household income | $57,137 | #47 of 50 | #18 of 18 |
| Median home value | $248,900 | #38 of 50 | #17 of 18 |
| Per-capita income | $33,007 | #48 of 50 | #18 of 18 |
| Owner-occupied homes | 45% | #38 of 50 | #15 of 18 |
| Homes with broadband | 90% | #37 of 50 | #14 of 18 |
What this means for agents in Savannah
- Zillow, Homes.com, or Realtor.com appeared most often here at 75%, compared with 57% nationally. We recommend reviewing the corresponding public profiles for complete, current details.
- Google Business Profile appeared in 0% of answers here, versus 15% nationally. We recommend keeping its reviews and profile details current.
- Agent or team websites appeared in 85% of Savannah answers, versus 72% nationally. We recommend keeping a bio, reviews, and recent sales current across those pages.
Questions asked in Savannah
- Who is the best real estate agent in Savannah, GA?
- Who should I hire to sell my home in Savannah, GA?
- Top realtors in Savannah, GA
- Best listing agent in Savannah, GA to sell a house
- Which real estate agent should I use to buy a home in Savannah, GA?
Savannah AI search questions
How often did AI name an agent or team in Savannah?
In Recasi's 2026 study, 80% of AI answers for Savannah, GA named an agent or team. The national comparison was 89%.
Which source type appeared most often in Savannah AI answers?
Agent or team websites appeared in 85% of answers for Savannah, GA.
How much did AI tool lists overlap in Savannah?
The four tools had 8% average pairwise overlap in Savannah, GA, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.