We found that 85% of answers in Hilton Head Island named a specific agent, team, or brokerage. This was -4 percentage points from the national result of 89%, and -4 percentage points from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Hilton Head Island
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 70% | 73% | 72% | -3 pts | -2 pts | #28 | #12 |
| Zillow | 60% | 62% | 57% | -2 pts | +3 pts | #20 | #10 |
| FastExpert | 45% | 50% | 44% | -5 pts | +1 pts | #20 | #10 |
| Homes.com | 25% | 24% | 24% | +1 pts | +1 pts | #17 | #9 |
| Other directories | 25% | 17% | 31% | +8 pts | -6 pts | #32 | #5 |
| Realtor.com | 25% | 24% | 19% | +1 pts | +6 pts | #13 | #11 |
| Yelp | 15% | 7% | 7% | +8 pts | +8 pts | #6 | #2 |
| Google Business Profile | 10% | 15% | 15% | -5 pts | -5 pts | #36 | #14 |
| HomeLight | 10% | 18% | 22% | -8 pts | -12 pts | #44 | #14 |
| Brokerage websites | 0% | 11% | 10% | -11 pts | -10 pts | #42 | #18 |
| Local news | 0% | 8% | 12% | -8 pts | -12 pts | #45 | #15 |
| Social media | 0% | 4% | 3% | -4 pts | -3 pts | #32 | #15 |
pts = percentage points; local average: 2.5 individual agents per answer
Local news appeared in 0% of answers here, -12 percentage points below national's 12%. Brokerage websites appeared in 0% of answers here, -11 percentage points below same-size markets's 11%.
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (54), zillow.com (22), fastexpert.com (13).
| Platform | Citations |
|---|---|
| google.com | 54 |
| zillow.com | 22 |
| fastexpert.com | 13 |
| homes.com | 11 |
| ratemyagent.com | 6 |
| realtor.com | 5 |
| maps.google.com | 3 |
| homelight.com | 2 |
| yelp.com | 2 |
| m.yelp.com | 1 |
| upnest.com | 1 |
Biggest local differences
- Compared with national results, Local news was -12 percentage points at 0% here versus 12%.
- The local HomeLight share of 10% stood -12 percentage points from the national share of 22%.
- Brokerage websites registered 0% locally and 10% nationally, a -10 percentage points difference.
How each AI tool answered in Hilton Head Island
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 60% | 5.2 | 2.2 | 3.0 | 85% | -25 pts | FastExpert (60%), Zillow (60%), Agent or team websites (40%) |
| ChatGPT | 100% | 3.4 | 2.8 | 0.6 | 88% | +12 pts | Agent or team websites (100%), Zillow (80%), FastExpert (60%) |
| Gemini | 100% | 7.2 | 3.0 | 4.2 | 99% | +1 pts | Agent or team websites (60%), FastExpert (40%), Google Business Profile (40%) |
| Perplexity | 80% | 4.0 | 1.8 | 2.2 | 83% | -3 pts | Homes.com (100%), Agent or team websites (80%), Zillow (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Local news, at 0% here versus 38% nationally (-38 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Google Business Profile, at 0% here versus 37% nationally (-37 percentage points).
Gemini: its largest source-mix difference from its national answers was Google Business Profile, at 40% here versus 12% nationally (+28 percentage points).
Perplexity: its largest source-mix difference from its national answers was FastExpert, at 20% here versus 49% nationally (-29 percentage points).
Across the four tools, the local share naming an agent or team ranged from 60% to 100%. Average names per answer ranged from 3.4 to 7.2.
Across the four tools, average pairwise overlap was 12% in Hilton Head Island, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Hilton Head Island in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 85% | #34 of 50 | #14 of 18 |
| Individual agents per answer | 2.5 | #33 of 50 | #13 of 18 |
| Average tool-list overlap | 12% | #6 of 50 | #5 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Hilton Head Island ranked between Burlington, VT and Memphis, TN among the 50 markets.
- For individual agents per answer, Hilton Head Island ranked between Austin, TX and Nashville, TN among the 50 markets.
- For tool-list overlap, Hilton Head Island ranked between Portland, ME and Chicago, IL among the 50 markets.
Hilton Head Island market context
Population: 37,911
Median household income: $94,657
Median home value: $687,400
Per-capita income: $73,409
Owner-occupied homes: 79%
Homes with broadband: 92%
Home-value-to-income ratio: 7.3×
Household-to-per-capita-income ratio: 1.3×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesHilton Head Island Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 37,911 | #48 of 50 | #16 of 18 |
| Median household income | $94,657 | #7 of 50 | #3 of 18 |
| Median home value | $687,400 | #9 of 50 | #4 of 18 |
| Per-capita income | $73,409 | #3 of 50 | #2 of 18 |
| Owner-occupied homes | 79% | #2 of 50 | #2 of 18 |
| Homes with broadband | 92% | #18 of 50 | #6 of 18 |
What this means for agents in Hilton Head Island
- Answers named 5.0 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Local news or social media appeared in 0% of local answers, versus 12% nationally. Consider developing useful local coverage beyond profile pages.
- Zillow, Homes.com, or Realtor.com appeared most often here at 60%, compared with 57% nationally. We recommend reviewing the corresponding public profiles for complete, current details.
Questions asked in Hilton Head Island
- Who is the best real estate agent in Hilton Head Island, SC?
- Who should I hire to sell my home in Hilton Head Island, SC?
- Top realtors in Hilton Head Island, SC
- Best listing agent in Hilton Head Island, SC to sell a house
- Which real estate agent should I use to buy a home in Hilton Head Island, SC?
Hilton Head Island AI search questions
How often did AI name an agent or team in Hilton Head Island?
In Recasi's 2026 study, 85% of AI answers for Hilton Head Island, SC named an agent or team. The national comparison was 89%.
Which source type appeared most often in Hilton Head Island AI answers?
Agent or team websites appeared in 70% of answers for Hilton Head Island, SC.
How much did AI tool lists overlap in Hilton Head Island?
The four tools had 12% average pairwise overlap in Hilton Head Island, SC, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.