We found that 80% of answers in Sarasota named a specific agent, team, or brokerage. This was -9 percentage points from the national result of 89%, and -9 percentage points from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Sarasota
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 65% | 73% | 72% | -8 pts | -7 pts | #40 | #14 |
| Other directories | 55% | 17% | 31% | +38 pts | +24 pts | #4 | #1 |
| FastExpert | 45% | 50% | 44% | -5 pts | +1 pts | #25 | #13 |
| Zillow | 45% | 62% | 57% | -17 pts | -12 pts | #44 | #18 |
| Homes.com | 30% | 24% | 24% | +6 pts | +6 pts | #8 | #4 |
| Google Business Profile | 25% | 15% | 15% | +10 pts | +10 pts | #6 | #3 |
| HomeLight | 25% | 18% | 22% | +7 pts | +3 pts | #20 | #4 |
| Brokerage websites | 15% | 11% | 10% | +4 pts | +5 pts | #14 | #8 |
| Local news | 10% | 8% | 12% | +2 pts | -2 pts | #34 | #9 |
| Realtor.com | 10% | 24% | 19% | -14 pts | -9 pts | #44 | #17 |
| Social media | 10% | 4% | 3% | +6 pts | +7 pts | #5 | #3 |
| Yelp | 0% | 7% | 7% | -7 pts | -7 pts | #48 | #17 |
pts = percentage points; local average: 2.9 individual agents per answer
Other directories was the largest gap in both comparisons: 55% here, +24 percentage points from national (31%) and +38 percentage points from same-size markets (17%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (28), fastexpert.com (15), zillow.com (15).
| Platform | Citations |
|---|---|
| google.com | 28 |
| fastexpert.com | 15 |
| zillow.com | 15 |
| homes.com | 13 |
| realtrends.com | 11 |
| homelight.com | 7 |
| realestate.usnews.com | 2 |
| realtor.com | 2 |
| maps.google.com | 1 |
| ratemyagent.com | 1 |
| upnest.com | 1 |
Biggest local differences
- Compared with national results, Other directories was +24 percentage points at 55% here versus 31%.
- The local Zillow share of 45% stood -12 percentage points from the national share of 57%.
- Google Business Profile registered 25% locally and 15% nationally, a +10 percentage points difference.
How each AI tool answered in Sarasota
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 60% | 4.2 | 2.8 | 1.4 | 85% | -25 pts | Agent or team websites (80%), Local news (40%), Other directories (40%) |
| ChatGPT | 100% | 3.0 | 3.0 | 0.0 | 88% | +12 pts | Agent or team websites (80%), Google Business Profile (80%), FastExpert (60%) |
| Gemini | 100% | 6.4 | 4.6 | 1.8 | 99% | +1 pts | FastExpert (60%), Other directories (40%), Agent or team websites (20%) |
| Perplexity | 60% | 1.4 | 1.2 | 0.2 | 83% | -23 pts | Homes.com (100%), Zillow (100%), Agent or team websites (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Agent or team websites, at 80% here versus 56% nationally (+24 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Google Business Profile, at 80% here versus 37% nationally (+43 percentage points).
Gemini: its largest source-mix difference from its national answers was Agent or team websites, at 20% here versus 64% nationally (-44 percentage points).
Perplexity: its largest source-mix difference from its national answers was Other directories, at 80% here versus 33% nationally (+47 percentage points).
Across the four tools, the local share naming an agent or team ranged from 60% to 100%. Average names per answer ranged from 1.4 to 6.4.
Across the four tools, average pairwise overlap was 6% in Sarasota, compared with 7% nationally. At least one name overlapped across tools in 80% of comparable local answers, versus 83% nationally.
Sarasota in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 80% | #47 of 50 | #16 of 18 |
| Individual agents per answer | 2.9 | #16 of 50 | #6 of 18 |
| Average tool-list overlap | 6% | #29 of 50 | #16 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Sarasota ranked between San Antonio, TX and Savannah, GA among the 50 markets.
- For individual agents per answer, Sarasota ranked between Oklahoma City, OK and Charleston, SC among the 50 markets.
- For tool-list overlap, Sarasota ranked between Duluth, MN and Los Angeles, CA among the 50 markets.
Sarasota market context
Population: 56,970
Median household income: $72,105
Median home value: $463,000
Per-capita income: $60,995
Owner-occupied homes: 57%
Homes with broadband: 90%
Home-value-to-income ratio: 6.4×
Household-to-per-capita-income ratio: 1.2×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesSarasota Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 56,970 | #45 of 50 | #13 of 18 |
| Median household income | $72,105 | #29 of 50 | #12 of 18 |
| Median home value | $463,000 | #20 of 50 | #11 of 18 |
| Per-capita income | $60,995 | #8 of 50 | #3 of 18 |
| Owner-occupied homes | 57% | #12 of 50 | #9 of 18 |
| Homes with broadband | 90% | #41 of 50 | #16 of 18 |
What this means for agents in Sarasota
- Answers named 3.8 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- A directory source appeared in up to 55% of local answers, versus 44% nationally. Consider reviewing directory listings for accuracy and consistency.
- Google Business Profile appeared in 25% of answers here, versus 15% nationally. We recommend keeping its reviews and profile details current.
Questions asked in Sarasota
- Who is the best real estate agent in Sarasota, FL?
- Who should I hire to sell my home in Sarasota, FL?
- Top realtors in Sarasota, FL
- Best listing agent in Sarasota, FL to sell a house
- Which real estate agent should I use to buy a home in Sarasota, FL?
Sarasota AI search questions
How often did AI name an agent or team in Sarasota?
In Recasi's 2026 study, 80% of AI answers for Sarasota, FL named an agent or team. The national comparison was 89%.
Which source type appeared most often in Sarasota AI answers?
Agent or team websites appeared in 65% of answers for Sarasota, FL.
How much did AI tool lists overlap in Sarasota?
The four tools had 6% average pairwise overlap in Sarasota, FL, versus 7% nationally. At least one name overlapped across tools in 80% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.