We found that 100% of answers in Naples named a specific agent, team, or brokerage. This was +11 percentage points from the national result of 89%, and +11 percentage points from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Naples
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 65% | 73% | 72% | -8 pts | -7 pts | #37 | #13 |
| Zillow | 55% | 62% | 57% | -7 pts | -2 pts | #34 | #17 |
| FastExpert | 45% | 50% | 44% | -5 pts | +1 pts | #23 | #12 |
| Other directories | 35% | 17% | 31% | +18 pts | +4 pts | #21 | #3 |
| Homes.com | 30% | 24% | 24% | +6 pts | +6 pts | #6 | #3 |
| Google Business Profile | 20% | 15% | 15% | +5 pts | +5 pts | #14 | #6 |
| Realtor.com | 20% | 24% | 19% | -4 pts | +1 pts | #23 | #13 |
| Brokerage websites | 15% | 11% | 10% | +4 pts | +5 pts | #12 | #6 |
| HomeLight | 10% | 18% | 22% | -8 pts | -12 pts | #47 | #16 |
| Local news | 5% | 8% | 12% | -3 pts | -7 pts | #39 | #11 |
| Yelp | 5% | 7% | 7% | -2 pts | -2 pts | #30 | #14 |
| Social media | 0% | 4% | 3% | -4 pts | -3 pts | #38 | #16 |
pts = percentage points; local average: 3.1 individual agents per answer
HomeLight appeared in 10% of answers here, -12 percentage points below national's 22%. Other directories appeared in 35% of answers here, +18 percentage points above same-size markets's 17%.
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (23), zillow.com (22), fastexpert.com (9).
| Platform | Citations |
|---|---|
| google.com | 23 |
| zillow.com | 22 |
| fastexpert.com | 9 |
| homes.com | 8 |
| realtrends.com | 8 |
| realtor.com | 5 |
| maps.google.com | 4 |
| homelight.com | 2 |
| realestate.usnews.com | 1 |
| yelp.com | 1 |
Biggest local differences
- Compared with national results, HomeLight was -12 percentage points at 10% here versus 22%.
- The local Local news share of 5% stood -7 percentage points from the national share of 12%.
- Agent or team websites registered 65% locally and 72% nationally, a -7 percentage points difference.
How each AI tool answered in Naples
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 5.8 | 3.0 | 2.8 | 85% | +15 pts | FastExpert (80%), Other directories (60%), Zillow (40%) |
| ChatGPT | 100% | 2.8 | 2.4 | 0.4 | 88% | +12 pts | Agent or team websites (100%), Zillow (80%), FastExpert (60%) |
| Gemini | 100% | 8.8 | 5.2 | 3.6 | 99% | +1 pts | Agent or team websites (60%), Other directories (40%), FastExpert (20%) |
| Perplexity | 100% | 2.2 | 2.0 | 0.2 | 83% | +17 pts | Homes.com (100%), Agent or team websites (80%), Zillow (80%) |
Google AI Mode: its largest source-mix difference from its national answers was FastExpert, at 80% here versus 29% nationally (+51 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Realtor.com, at 60% here versus 34% nationally (+26 percentage points).
Gemini: its largest source-mix difference from its national answers was FastExpert, at 20% here versus 55% nationally (-35 percentage points).
Perplexity: its largest source-mix difference from its national answers was Other directories, at 0% here versus 33% nationally (-33 percentage points).
All four tools named an agent or team in 100% of answers. Average names per answer ranged from 2.2 to 8.8.
Across the four tools, average pairwise overlap was 7% in Naples, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Naples in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 100% | #6 of 50 | #4 of 18 |
| Individual agents per answer | 3.1 | #13 of 50 | #4 of 18 |
| Average tool-list overlap | 7% | #26 of 50 | #14 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Naples ranked between Missoula, MT and Baltimore, MD among the 50 markets.
- For individual agents per answer, Naples ranked between Milwaukee, WI and Bozeman, MT among the 50 markets.
- For tool-list overlap, Naples ranked between Missoula, MT and Kansas City, MO among the 50 markets.
Naples market context
Population: 19,704
Median household income: $153,182
Median home value: $1,525,600
Per-capita income: $152,378
Owner-occupied homes: 82%
Homes with broadband: 89%
Home-value-to-income ratio: 10.0×
Household-to-per-capita-income ratio: 1.0×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesNaples Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 19,704 | #49 of 50 | #17 of 18 |
| Median household income | $153,182 | #1 of 50 | #1 of 18 |
| Median home value | $1,525,600 | #1 of 50 | #1 of 18 |
| Per-capita income | $152,378 | #1 of 50 | #1 of 18 |
| Owner-occupied homes | 82% | #1 of 50 | #1 of 18 |
| Homes with broadband | 89% | #44 of 50 | #17 of 18 |
What this means for agents in Naples
- Answers named 4.9 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Local news or social media appeared in 5% of local answers, versus 12% nationally. Consider developing useful local coverage beyond profile pages.
- Agent or team websites appeared in 65% of Naples answers, versus 72% nationally. We recommend keeping a bio, reviews, and recent sales current across those pages.
Questions asked in Naples
- Who is the best real estate agent in Naples, FL?
- Who should I hire to sell my home in Naples, FL?
- Top realtors in Naples, FL
- Best listing agent in Naples, FL to sell a house
- Which real estate agent should I use to buy a home in Naples, FL?
Naples AI search questions
How often did AI name an agent or team in Naples?
In Recasi's 2026 study, 100% of AI answers for Naples, FL named an agent or team. The national comparison was 89%.
Which source type appeared most often in Naples AI answers?
Agent or team websites appeared in 65% of answers for Naples, FL.
How much did AI tool lists overlap in Naples?
The four tools had 7% average pairwise overlap in Naples, FL, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.