We found that 100% of answers in Duluth named a specific agent, team, or brokerage. This was +11 percentage points from the national result of 89%, and +11 percentage points from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Duluth
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| FastExpert | 70% | 50% | 44% | +20 pts | +26 pts | #3 | #3 |
| Agent or team websites | 60% | 73% | 72% | -13 pts | -12 pts | #44 | #16 |
| Zillow | 55% | 62% | 57% | -7 pts | -2 pts | #31 | #16 |
| Realtor.com | 35% | 24% | 19% | +11 pts | +16 pts | #4 | #4 |
| Google Business Profile | 30% | 15% | 15% | +15 pts | +15 pts | #2 | #1 |
| Homes.com | 25% | 24% | 24% | +1 pts | +1 pts | #16 | #8 |
| Social media | 15% | 4% | 3% | +11 pts | +12 pts | #1 | #1 |
| Brokerage websites | 10% | 11% | 10% | -1 pts | +1 pts | #23 | #14 |
| Other directories | 10% | 17% | 31% | -7 pts | -21 pts | #44 | #13 |
| HomeLight | 5% | 18% | 22% | -13 pts | -17 pts | #49 | #17 |
| Local news | 0% | 8% | 12% | -8 pts | -12 pts | #44 | #14 |
| Yelp | 0% | 7% | 7% | -7 pts | -7 pts | #40 | #15 |
pts = percentage points; local average: 3.8 individual agents per answer
FastExpert was the largest gap in both comparisons: 70% here, +26 percentage points from national (44%) and +20 percentage points from same-size markets (50%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (63), fastexpert.com (25), zillow.com (14).
| Platform | Citations |
|---|---|
| google.com | 63 |
| fastexpert.com | 25 |
| zillow.com | 14 |
| homes.com | 8 |
| realtor.com | 8 |
| experience.com | 1 |
| homelight.com | 1 |
| realtrends.com | 1 |
| upnest.com | 1 |
Biggest local differences
- Compared with national results, FastExpert was +26 percentage points at 70% here versus 44%.
- The local Other directories share of 10% stood -21 percentage points from the national share of 31%.
- HomeLight registered 5% locally and 22% nationally, a -17 percentage points difference.
How each AI tool answered in Duluth
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 5.6 | 2.2 | 3.4 | 85% | +15 pts | Agent or team websites (80%), Google Business Profile (60%), FastExpert (20%) |
| ChatGPT | 100% | 3.6 | 3.6 | 0.0 | 88% | +12 pts | FastExpert (100%), Zillow (80%), Google Business Profile (60%) |
| Gemini | 100% | 7.6 | 6.0 | 1.6 | 99% | +1 pts | FastExpert (100%), Zillow (80%), Agent or team websites (40%) |
| Perplexity | 100% | 4.0 | 3.4 | 0.6 | 83% | +17 pts | Homes.com (100%), Realtor.com (100%), Agent or team websites (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Google Business Profile, at 60% here versus 10% nationally (+50 percentage points).
ChatGPT: its largest source-mix difference from its national answers was FastExpert, at 100% here versus 42% nationally (+58 percentage points).
Gemini: its largest source-mix difference from its national answers was Zillow, at 80% here versus 30% nationally (+50 percentage points).
Perplexity: its largest source-mix difference from its national answers was Realtor.com, at 100% here versus 32% nationally (+68 percentage points).
All four tools named an agent or team in 100% of answers. Average names per answer ranged from 3.6 to 7.6.
Across the four tools, average pairwise overlap was 7% in Duluth, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Duluth in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 100% | #3 of 50 | #1 of 18 |
| Individual agents per answer | 3.8 | #1 of 50 | #1 of 18 |
| Average tool-list overlap | 7% | #28 of 50 | #15 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Duluth ranked between Denver, CO and Flagstaff, AZ among the 50 markets.
- For individual agents per answer, Duluth led the 50-market ranking ahead of Flagstaff, AZ.
- For tool-list overlap, Duluth ranked between Kansas City, MO and Sarasota, FL among the 50 markets.
Duluth market context
Population: 87,093
Median household income: $68,807
Median home value: $242,700
Per-capita income: $41,503
Owner-occupied homes: 59%
Homes with broadband: 90%
Home-value-to-income ratio: 3.5×
Household-to-per-capita-income ratio: 1.7×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesDuluth Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 87,093 | #41 of 50 | #9 of 18 |
| Median household income | $68,807 | #37 of 50 | #17 of 18 |
| Median home value | $242,700 | #42 of 50 | #18 of 18 |
| Per-capita income | $41,503 | #32 of 50 | #14 of 18 |
| Owner-occupied homes | 59% | #9 of 50 | #8 of 18 |
| Homes with broadband | 90% | #40 of 50 | #15 of 18 |
What this means for agents in Duluth
- Answers named 5.2 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- A directory source appeared in up to 70% of local answers, versus 44% nationally. Consider reviewing directory listings for accuracy and consistency.
- Local news or social media appeared in 15% of local answers, versus 12% nationally. Consider developing useful local coverage beyond profile pages.
Questions asked in Duluth
- Who is the best real estate agent in Duluth, MN?
- Who should I hire to sell my home in Duluth, MN?
- Top realtors in Duluth, MN
- Best listing agent in Duluth, MN to sell a house
- Which real estate agent should I use to buy a home in Duluth, MN?
Duluth AI search questions
How often did AI name an agent or team in Duluth?
In Recasi's 2026 study, 100% of AI answers for Duluth, MN named an agent or team. The national comparison was 89%.
Which source type appeared most often in Duluth AI answers?
FastExpert appeared in 70% of answers for Duluth, MN.
How much did AI tool lists overlap in Duluth?
The four tools had 7% average pairwise overlap in Duluth, MN, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.