We found that 80% of answers in San Antonio named a specific agent, team, or brokerage. This was -9 percentage points from the national result of 89%, and -9 percentage points from the large-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in San Antonio
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 70% | 75% | 72% | -5 pts | -2 pts | #33 | #10 |
| Zillow | 60% | 51% | 57% | +9 pts | +3 pts | #23 | #4 |
| FastExpert | 30% | 38% | 44% | -8 pts | -14 pts | #43 | #9 |
| Other directories | 30% | 38% | 31% | -8 pts | -1 pts | #29 | #9 |
| HomeLight | 20% | 25% | 22% | -5 pts | -2 pts | #32 | #11 |
| Homes.com | 20% | 23% | 24% | -3 pts | -4 pts | #46 | #12 |
| Local news | 15% | 12% | 12% | +3 pts | +3 pts | #25 | #6 |
| Google Business Profile | 10% | 11% | 15% | -1 pts | -5 pts | #41 | #9 |
| Realtor.com | 10% | 13% | 19% | -3 pts | -9 pts | #42 | #8 |
| Yelp | 10% | 7% | 7% | +3 pts | +3 pts | #17 | #4 |
| Brokerage websites | 0% | 8% | 10% | -8 pts | -10 pts | #49 | #12 |
| Social media | 0% | 2% | 3% | -2 pts | -3 pts | #44 | #10 |
pts = percentage points; local average: 2.2 individual agents per answer
FastExpert appeared in 30% of answers here, -14 percentage points below national's 44%. Zillow appeared in 60% of answers here, +9 percentage points above same-size markets's 51%.
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were zillow.com (27), google.com (25), fastexpert.com (8).
| Platform | Citations |
|---|---|
| zillow.com | 27 |
| google.com | 25 |
| fastexpert.com | 8 |
| homes.com | 6 |
| realtrends.com | 6 |
| realtor.com | 5 |
| homelight.com | 4 |
| yelp.com | 4 |
| realestate.usnews.com | 3 |
| ratemyagent.com | 1 |
Biggest local differences
- Compared with national results, FastExpert was -14 percentage points at 30% here versus 44%.
- The local Brokerage websites share of 0% stood -10 percentage points from the national share of 10%.
- Realtor.com registered 10% locally and 19% nationally, a -9 percentage points difference.
How each AI tool answered in San Antonio
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 6.8 | 2.6 | 4.2 | 85% | +15 pts | FastExpert (60%), Local news (60%), Other directories (40%) |
| ChatGPT | 80% | 2.0 | 0.6 | 1.4 | 88% | -8 pts | Agent or team websites (100%), Zillow (80%), Google Business Profile (40%) |
| Gemini | 100% | 8.8 | 4.6 | 4.2 | 99% | +1 pts | Agent or team websites (100%), FastExpert (40%), Other directories (40%) |
| Perplexity | 40% | 1.2 | 1.2 | 0.0 | 83% | -43 pts | Zillow (100%), Agent or team websites (80%), Homes.com (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Agent or team websites, at 0% here versus 56% nationally (-56 percentage points).
ChatGPT: its largest source-mix difference from its national answers was FastExpert, at 0% here versus 42% nationally (-42 percentage points).
Gemini: its largest source-mix difference from its national answers was Agent or team websites, at 100% here versus 64% nationally (+36 percentage points).
Perplexity: its largest source-mix difference from its national answers was FastExpert, at 20% here versus 49% nationally (-29 percentage points).
Across the four tools, the local share naming an agent or team ranged from 40% to 100%. Average names per answer ranged from 1.2 to 8.8.
Across the four tools, average pairwise overlap was 4% in San Antonio, compared with 7% nationally. At least one name overlapped across tools in 80% of comparable local answers, versus 83% nationally.
San Antonio in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among large markets |
|---|---|---|---|
| Answers naming an agent or team | 80% | #46 of 50 | #12 of 12 |
| Individual agents per answer | 2.2 | #41 of 50 | #10 of 12 |
| Average tool-list overlap | 4% | #43 of 50 | #7 of 12 |
Markets nearest in the ranking
- For agent-or-team naming share, San Antonio ranked between Sacramento, CA and Sarasota, FL among the 50 markets.
- For individual agents per answer, San Antonio ranked between Philadelphia, PA and Traverse City, MI among the 50 markets.
- For tool-list overlap, San Antonio ranked between Seattle, WA and Indianapolis, IN among the 50 markets.
San Antonio market context
Population: 1,479,835
Median household income: $65,056
Median home value: $235,700
Per-capita income: $33,929
Owner-occupied homes: 52%
Homes with broadband: 91%
Home-value-to-income ratio: 3.6×
Household-to-per-capita-income ratio: 1.9×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesSan Antonio Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among large markets |
|---|---|---|---|
| Population | 1,479,835 | #7 of 50 | #7 of 12 |
| Median household income | $65,056 | #42 of 50 | #10 of 12 |
| Median home value | $235,700 | #43 of 50 | #12 of 12 |
| Per-capita income | $33,929 | #46 of 50 | #12 of 12 |
| Owner-occupied homes | 52% | #21 of 50 | #4 of 12 |
| Homes with broadband | 91% | #31 of 50 | #6 of 12 |
What this means for agents in San Antonio
- Answers named 4.7 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Local news or social media appeared in 15% of local answers, versus 12% nationally. Consider developing useful local coverage beyond profile pages.
- Google Business Profile appeared in 10% of answers here, versus 15% nationally. We recommend keeping its reviews and profile details current.
Questions asked in San Antonio
- Who is the best real estate agent in San Antonio, TX?
- Who should I hire to sell my home in San Antonio, TX?
- Top realtors in San Antonio, TX
- Best listing agent in San Antonio, TX to sell a house
- Which real estate agent should I use to buy a home in San Antonio, TX?
San Antonio AI search questions
How often did AI name an agent or team in San Antonio?
In Recasi's 2026 study, 80% of AI answers for San Antonio, TX named an agent or team. The national comparison was 89%.
Which source type appeared most often in San Antonio AI answers?
Agent or team websites appeared in 70% of answers for San Antonio, TX.
How much did AI tool lists overlap in San Antonio?
The four tools had 4% average pairwise overlap in San Antonio, TX, versus 7% nationally. At least one name overlapped across tools in 80% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.