We found that 95% of answers in Phoenix named a specific agent, team, or brokerage. This was +6 percentage points from the national result of 89%, and +6 percentage points from the large-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Phoenix
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 75% | 75% | 72% | 0 pts | +3 pts | #19 | #5 |
| FastExpert | 60% | 38% | 44% | +22 pts | +16 pts | #9 | #2 |
| Other directories | 50% | 38% | 31% | +12 pts | +19 pts | #11 | #3 |
| Zillow | 45% | 51% | 57% | -6 pts | -12 pts | #43 | #10 |
| Homes.com | 25% | 23% | 24% | +2 pts | +1 pts | #26 | #5 |
| HomeLight | 20% | 25% | 22% | -5 pts | -2 pts | #30 | #10 |
| Realtor.com | 20% | 13% | 19% | +7 pts | +1 pts | #24 | #4 |
| Google Business Profile | 15% | 11% | 15% | +4 pts | 0 pts | #29 | #5 |
| Brokerage websites | 10% | 8% | 10% | +2 pts | +1 pts | #29 | #5 |
| Local news | 10% | 12% | 12% | -2 pts | -2 pts | #32 | #8 |
| Yelp | 10% | 7% | 7% | +3 pts | +3 pts | #16 | #3 |
| Social media | 0% | 2% | 3% | -2 pts | -3 pts | #42 | #9 |
pts = percentage points; local average: 3.5 individual agents per answer
Other directories appeared in 50% of answers here, +19 percentage points above national's 31%. FastExpert appeared in 60% of answers here, +22 percentage points above same-size markets's 38%.
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (27), fastexpert.com (20), zillow.com (18).
| Platform | Citations |
|---|---|
| google.com | 27 |
| fastexpert.com | 20 |
| zillow.com | 18 |
| realtor.com | 11 |
| homes.com | 9 |
| realtrends.com | 7 |
| homelight.com | 5 |
| ratemyagent.com | 3 |
| realestate.usnews.com | 2 |
| yelp.com | 2 |
| bizjournals.com | 1 |
| expertise.com | 1 |
| upnest.com | 1 |
Biggest local differences
- Compared with national results, Other directories was +19 percentage points at 50% here versus 31%.
- The local FastExpert share of 60% stood +16 percentage points from the national share of 44%.
- Zillow registered 45% locally and 57% nationally, a -12 percentage points difference.
How each AI tool answered in Phoenix
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 5.4 | 2.6 | 2.8 | 85% | +15 pts | Agent or team websites (40%), FastExpert (40%), Local news (40%) |
| ChatGPT | 100% | 3.8 | 2.6 | 1.2 | 88% | +12 pts | Agent or team websites (100%), Realtor.com (60%), Google Business Profile (40%) |
| Gemini | 100% | 9.4 | 7.8 | 1.6 | 99% | +1 pts | FastExpert (100%), Agent or team websites (80%), Other directories (40%) |
| Perplexity | 80% | 1.8 | 1.2 | 0.6 | 83% | -3 pts | Homes.com (100%), Agent or team websites (80%), FastExpert (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Zillow, at 20% here versus 38% nationally (-18 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Zillow, at 40% here versus 78% nationally (-38 percentage points).
Gemini: its largest source-mix difference from its national answers was FastExpert, at 100% here versus 55% nationally (+45 percentage points).
Perplexity: its largest source-mix difference from its national answers was Other directories, at 80% here versus 33% nationally (+47 percentage points).
Across the four tools, the local share naming an agent or team ranged from 80% to 100%. Average names per answer ranged from 1.8 to 9.4.
Across the four tools, average pairwise overlap was 6% in Phoenix, compared with 7% nationally. At least one name overlapped across tools in 80% of comparable local answers, versus 83% nationally.
Phoenix in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among large markets |
|---|---|---|---|
| Answers naming an agent or team | 95% | #14 of 50 | #4 of 12 |
| Individual agents per answer | 3.5 | #5 of 50 | #2 of 12 |
| Average tool-list overlap | 6% | #33 of 50 | #6 of 12 |
Markets nearest in the ranking
- For agent-or-team naming share, Phoenix ranked between Philadelphia, PA and San Diego, CA among the 50 markets.
- For individual agents per answer, Phoenix ranked between Louisville, KY and Chicago, IL among the 50 markets.
- For tool-list overlap, Phoenix ranked between Tucson, AZ and Oklahoma City, OK among the 50 markets.
Phoenix market context
Population: 1,642,323
Median household income: $81,332
Median home value: $420,700
Per-capita income: $41,981
Owner-occupied homes: 57%
Homes with broadband: 91%
Home-value-to-income ratio: 5.2×
Household-to-per-capita-income ratio: 1.9×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesPhoenix Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among large markets |
|---|---|---|---|
| Population | 1,642,323 | #5 of 50 | #5 of 12 |
| Median household income | $81,332 | #19 of 50 | #5 of 12 |
| Median home value | $420,700 | #27 of 50 | #6 of 12 |
| Per-capita income | $41,981 | #31 of 50 | #9 of 12 |
| Owner-occupied homes | 57% | #14 of 50 | #2 of 12 |
| Homes with broadband | 91% | #29 of 50 | #5 of 12 |
What this means for agents in Phoenix
- Answers named 5.1 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- A directory source appeared in up to 60% of local answers, versus 44% nationally. Consider reviewing directory listings for accuracy and consistency.
- Local news or social media appeared in 10% of local answers, versus 12% nationally. Consider developing useful local coverage beyond profile pages.
Questions asked in Phoenix
- Who is the best real estate agent in Phoenix, AZ?
- Who should I hire to sell my home in Phoenix, AZ?
- Top realtors in Phoenix, AZ
- Best listing agent in Phoenix, AZ to sell a house
- Which real estate agent should I use to buy a home in Phoenix, AZ?
Phoenix AI search questions
How often did AI name an agent or team in Phoenix?
In Recasi's 2026 study, 95% of AI answers for Phoenix, AZ named an agent or team. The national comparison was 89%.
Which source type appeared most often in Phoenix AI answers?
Agent or team websites appeared in 75% of answers for Phoenix, AZ.
How much did AI tool lists overlap in Phoenix?
The four tools had 6% average pairwise overlap in Phoenix, AZ, versus 7% nationally. At least one name overlapped across tools in 80% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.