We found that 95% of answers in Omaha named a specific agent, team, or brokerage. This was +6 percentage points from the national result of 89%, and +7 percentage points from the mid-market result of 88%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Omaha
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 70% | 68% | 72% | +1 pts | -2 pts | #32 | #11 |
| FastExpert | 70% | 42% | 44% | +28 pts | +26 pts | #4 | #1 |
| Zillow | 65% | 56% | 57% | +9 pts | +8 pts | #13 | #5 |
| Other directories | 55% | 39% | 31% | +16 pts | +24 pts | #3 | #3 |
| Google Business Profile | 30% | 17% | 15% | +13 pts | +15 pts | #3 | #2 |
| Realtor.com | 25% | 17% | 19% | +8 pts | +6 pts | #15 | #4 |
| Brokerage websites | 20% | 9% | 10% | +11 pts | +11 pts | #4 | #3 |
| Homes.com | 20% | 25% | 24% | -5 pts | -4 pts | #45 | #19 |
| HomeLight | 10% | 24% | 22% | -13 pts | -12 pts | #48 | #20 |
| Yelp | 5% | 7% | 7% | -2 pts | -2 pts | #32 | #11 |
| Local news | 0% | 15% | 12% | -15 pts | -12 pts | #48 | #20 |
| Social media | 0% | 3% | 3% | -3 pts | -3 pts | #41 | #17 |
pts = percentage points; local average: 3.4 individual agents per answer
FastExpert was the largest gap in both comparisons: 70% here, +26 percentage points from national (44%) and +28 percentage points from same-size markets (42%).
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (72), zillow.com (24), fastexpert.com (20).
| Platform | Citations |
|---|---|
| google.com | 72 |
| zillow.com | 24 |
| fastexpert.com | 20 |
| realtrends.com | 12 |
| homes.com | 11 |
| realtor.com | 8 |
| expertise.com | 4 |
| homelight.com | 2 |
| maps.google.com | 1 |
| upnest.com | 1 |
| yelp.com | 1 |
Biggest local differences
- Compared with national results, FastExpert was +26 percentage points at 70% here versus 44%.
- The local Other directories share of 55% stood +24 percentage points from the national share of 31%.
- Google Business Profile registered 30% locally and 15% nationally, a +15 percentage points difference.
How each AI tool answered in Omaha
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 100% | 5.6 | 2.8 | 2.8 | 85% | +15 pts | Agent or team websites (80%), Other directories (80%), FastExpert (40%) |
| ChatGPT | 80% | 3.6 | 3.4 | 0.2 | 88% | -8 pts | Zillow (100%), Google Business Profile (80%), Brokerage websites (60%) |
| Gemini | 100% | 7.4 | 5.0 | 2.4 | 99% | +1 pts | Agent or team websites (80%), FastExpert (80%), Other directories (60%) |
| Perplexity | 100% | 2.8 | 2.2 | 0.6 | 83% | +17 pts | FastExpert (100%), Zillow (100%), Agent or team websites (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Other directories, at 80% here versus 30% nationally (+50 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Brokerage websites, at 60% here versus 17% nationally (+43 percentage points).
Gemini: its largest source-mix difference from its national answers was Other directories, at 60% here versus 24% nationally (+36 percentage points).
Perplexity: its largest source-mix difference from its national answers was FastExpert, at 100% here versus 49% nationally (+51 percentage points).
Across the four tools, the local share naming an agent or team ranged from 80% to 100%. Average names per answer ranged from 2.8 to 7.4.
Across the four tools, average pairwise overlap was 12% in Omaha, compared with 7% nationally. At least one name overlapped across tools in 100% of comparable local answers, versus 83% nationally.
Omaha in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Answers naming an agent or team | 95% | #12 of 50 | #6 of 20 |
| Individual agents per answer | 3.4 | #8 of 50 | #3 of 20 |
| Average tool-list overlap | 12% | #4 of 50 | #1 of 20 |
Markets nearest in the ranking
- For agent-or-team naming share, Omaha ranked between Louisville, KY and Philadelphia, PA among the 50 markets.
- For individual agents per answer, Omaha ranked between Baltimore, MD and Missoula, MT among the 50 markets.
- For tool-list overlap, Omaha ranked between Burlington, VT and Portland, ME among the 50 markets.
Omaha market context
Population: 488,837
Median household income: $73,201
Median home value: $245,500
Per-capita income: $43,638
Owner-occupied homes: 57%
Homes with broadband: 92%
Home-value-to-income ratio: 3.4×
Household-to-per-capita-income ratio: 1.7×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesOmaha Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among mid markets |
|---|---|---|---|
| Population | 488,837 | #30 of 50 | #18 of 20 |
| Median household income | $73,201 | #28 of 50 | #10 of 20 |
| Median home value | $245,500 | #39 of 50 | #12 of 20 |
| Per-capita income | $43,638 | #28 of 50 | #8 of 20 |
| Owner-occupied homes | 57% | #13 of 50 | #3 of 20 |
| Homes with broadband | 92% | #28 of 50 | #13 of 20 |
What this means for agents in Omaha
- A directory source appeared in up to 70% of local answers, versus 44% nationally. Consider reviewing directory listings for accuracy and consistency.
- Answers named 4.8 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Google Business Profile appeared in 30% of answers here, versus 15% nationally. We recommend keeping its reviews and profile details current.
Questions asked in Omaha
- Who is the best real estate agent in Omaha, NE?
- Who should I hire to sell my home in Omaha, NE?
- Top realtors in Omaha, NE
- Best listing agent in Omaha, NE to sell a house
- Which real estate agent should I use to buy a home in Omaha, NE?
Omaha AI search questions
How often did AI name an agent or team in Omaha?
In Recasi's 2026 study, 95% of AI answers for Omaha, NE named an agent or team. The national comparison was 89%.
Which source type appeared most often in Omaha AI answers?
Agent or team websites appeared in 70% of answers for Omaha, NE.
How much did AI tool lists overlap in Omaha?
The four tools had 12% average pairwise overlap in Omaha, NE, versus 7% nationally. At least one name overlapped across tools in 100% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.