We found that 80% of answers in Jacksonville named a specific agent, team, or brokerage. This was -9 percentage points from the national result of 89%, and -9 percentage points from the large-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Jacksonville
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 85% | 75% | 72% | +10 pts | +13 pts | #6 | #2 |
| FastExpert | 45% | 38% | 44% | +7 pts | +1 pts | #21 | #4 |
| Zillow | 45% | 51% | 57% | -6 pts | -12 pts | #42 | #9 |
| HomeLight | 25% | 25% | 22% | 0 pts | +3 pts | #17 | #7 |
| Google Business Profile | 20% | 11% | 15% | +9 pts | +5 pts | #10 | #1 |
| Homes.com | 20% | 23% | 24% | -3 pts | -4 pts | #41 | #10 |
| Other directories | 20% | 38% | 31% | -18 pts | -11 pts | #35 | #11 |
| Realtor.com | 20% | 13% | 19% | +7 pts | +1 pts | #22 | #3 |
| Local news | 15% | 12% | 12% | +3 pts | +3 pts | #22 | #4 |
| Social media | 5% | 2% | 3% | +3 pts | +2 pts | #19 | #4 |
| Brokerage websites | 0% | 8% | 10% | -8 pts | -10 pts | #45 | #11 |
| Yelp | 0% | 7% | 7% | -7 pts | -7 pts | #42 | #11 |
pts = percentage points; local average: 1.8 individual agents per answer
Agent or team websites appeared in 85% of answers here, +13 percentage points above national's 72%. Other directories appeared in 20% of answers here, -18 percentage points below same-size markets's 38%.
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (54), zillow.com (27), fastexpert.com (16).
| Platform | Citations |
|---|---|
| google.com | 54 |
| zillow.com | 27 |
| fastexpert.com | 16 |
| homes.com | 6 |
| realtor.com | 6 |
| homelight.com | 5 |
| realtrends.com | 5 |
| realestate.usnews.com | 2 |
| newswire.com | 1 |
| ratemyagent.com | 1 |
Biggest local differences
- Compared with national results, Agent or team websites was +13 percentage points at 85% here versus 72%.
- The local Zillow share of 45% stood -12 percentage points from the national share of 57%.
- Other directories registered 20% locally and 31% nationally, a -11 percentage points difference.
How each AI tool answered in Jacksonville
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 40% | 2.0 | 1.2 | 0.8 | 85% | -45 pts | Agent or team websites (100%), Local news (40%), FastExpert (20%) |
| ChatGPT | 100% | 3.6 | 2.2 | 1.4 | 88% | +12 pts | Agent or team websites (80%), Other directories (80%), Zillow (80%) |
| Gemini | 100% | 8.0 | 2.4 | 5.6 | 99% | +1 pts | Agent or team websites (80%), FastExpert (80%), Realtor.com (20%) |
| Perplexity | 80% | 2.6 | 1.4 | 1.2 | 83% | -3 pts | Agent or team websites (80%), HomeLight (80%), Homes.com (80%) |
Google AI Mode: its largest source-mix difference from its national answers was Agent or team websites, at 100% here versus 56% nationally (+44 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Other directories, at 80% here versus 36% nationally (+44 percentage points).
Gemini: its largest source-mix difference from its national answers was Zillow, at 0% here versus 30% nationally (-30 percentage points).
Perplexity: its largest source-mix difference from its national answers was Other directories, at 0% here versus 33% nationally (-33 percentage points).
Across the four tools, the local share naming an agent or team ranged from 40% to 100%. Average names per answer ranged from 2.0 to 8.0.
Across the four tools, average pairwise overlap was 8% in Jacksonville, compared with 7% nationally. At least one name overlapped across tools in 80% of comparable local answers, versus 83% nationally.
Jacksonville in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among large markets |
|---|---|---|---|
| Answers naming an agent or team | 80% | #41 of 50 | #11 of 12 |
| Individual agents per answer | 1.8 | #47 of 50 | #11 of 12 |
| Average tool-list overlap | 8% | #15 of 50 | #3 of 12 |
Markets nearest in the ranking
- For agent-or-team naming share, Jacksonville ranked between Houston, TX and Las Vegas, NV among the 50 markets.
- For individual agents per answer, Jacksonville ranked between Savannah, GA and Kansas City, MO among the 50 markets.
- For tool-list overlap, Jacksonville ranked between Santa Fe, NM and Portland, OR among the 50 markets.
Jacksonville market context
Population: 977,670
Median household income: $69,872
Median home value: $293,700
Per-capita income: $38,879
Owner-occupied homes: 58%
Homes with broadband: 91%
Home-value-to-income ratio: 4.2×
Household-to-per-capita-income ratio: 1.8×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesJacksonville Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among large markets |
|---|---|---|---|
| Population | 977,670 | #12 of 50 | #12 of 12 |
| Median household income | $69,872 | #35 of 50 | #9 of 12 |
| Median home value | $293,700 | #34 of 50 | #9 of 12 |
| Per-capita income | $38,879 | #39 of 50 | #11 of 12 |
| Owner-occupied homes | 58% | #11 of 50 | #1 of 12 |
| Homes with broadband | 91% | #33 of 50 | #8 of 12 |
What this means for agents in Jacksonville
- Answers named 4.0 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Agent or team websites appeared in 85% of Jacksonville answers, versus 72% nationally. We recommend keeping a bio, reviews, and recent sales current across those pages.
- Google Business Profile appeared in 20% of answers here, versus 15% nationally. We recommend keeping its reviews and profile details current.
Questions asked in Jacksonville
- Who is the best real estate agent in Jacksonville, FL?
- Who should I hire to sell my home in Jacksonville, FL?
- Top realtors in Jacksonville, FL
- Best listing agent in Jacksonville, FL to sell a house
- Which real estate agent should I use to buy a home in Jacksonville, FL?
Jacksonville AI search questions
How often did AI name an agent or team in Jacksonville?
In Recasi's 2026 study, 80% of AI answers for Jacksonville, FL named an agent or team. The national comparison was 89%.
Which source type appeared most often in Jacksonville AI answers?
Agent or team websites appeared in 85% of answers for Jacksonville, FL.
How much did AI tool lists overlap in Jacksonville?
The four tools had 8% average pairwise overlap in Jacksonville, FL, versus 7% nationally. At least one name overlapped across tools in 80% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.