We found that 85% of answers in Burlington named a specific agent, team, or brokerage. This was -4 percentage points from the national result of 89%, and -4 percentage points from the small-market result of 89%. Each city reflects 20 answers collected on two days, so small differences may be within noise.
Where AI looked in Burlington
This table compares the source types found in this market's answers. A source type can appear in more than one answer, so shares describe answer-level presence rather than a rank of individual websites. The two rank columns show how the local share compares with the study's 50 markets and its size class.
| Source type | Here | Same-size markets | National | Vs. size | Vs. national | Rank / 50 | Rank / size |
|---|---|---|---|---|---|---|---|
| Agent or team websites | 90% | 73% | 72% | +17 pts | +18 pts | #2 | #2 |
| Zillow | 55% | 62% | 57% | -7 pts | -2 pts | #29 | #14 |
| FastExpert | 40% | 50% | 44% | -10 pts | -4 pts | #26 | #14 |
| Homes.com | 25% | 24% | 24% | +1 pts | +1 pts | #13 | #7 |
| Google Business Profile | 15% | 15% | 15% | 0 pts | 0 pts | #21 | #9 |
| HomeLight | 15% | 18% | 22% | -3 pts | -7 pts | #37 | #12 |
| Brokerage websites | 10% | 11% | 10% | -1 pts | +1 pts | #20 | #12 |
| Other directories | 10% | 17% | 31% | -7 pts | -21 pts | #43 | #12 |
| Realtor.com | 10% | 24% | 19% | -14 pts | -9 pts | #37 | #15 |
| Social media | 5% | 4% | 3% | +1 pts | +2 pts | #10 | #7 |
| Yelp | 5% | 7% | 7% | -2 pts | -2 pts | #23 | #11 |
| Local news | 0% | 8% | 12% | -8 pts | -12 pts | #43 | #13 |
pts = percentage points; local average: 1.3 individual agents per answer
Other directories appeared in 10% of answers here, -21 percentage points below national's 31%. Agent or team websites appeared in 90% of answers here, +17 percentage points above same-size markets's 73%.
Selected public platforms cited
These raw citation counts are limited to public platforms; personal, team, and brokerage domains are not listed. The highest local counts were google.com (68), zillow.com (25), fastexpert.com (9).
| Platform | Citations |
|---|---|
| google.com | 68 |
| zillow.com | 25 |
| fastexpert.com | 9 |
| maps.google.com | 9 |
| homes.com | 7 |
| homelight.com | 4 |
| realtor.com | 3 |
| expertise.com | 2 |
| yelp.com | 2 |
| realtrends.com | 1 |
| upnest.com | 1 |
Biggest local differences
- Compared with national results, Other directories was -21 percentage points at 10% here versus 31%.
- The local Agent or team websites share of 90% stood +18 percentage points from the national share of 72%.
- Local news registered 0% locally and 12% nationally, a -12 percentage points difference.
How each AI tool answered in Burlington
| Tool | Share naming an agent/team | Avg. names per answer | Individual agents per answer | Teams per answer | National share | Difference | Top 3 source types |
|---|---|---|---|---|---|---|---|
| Google AI Mode | 40% | 1.2 | 0.0 | 1.2 | 85% | -45 pts | Agent or team websites (100%), Zillow (40%), FastExpert (20%) |
| ChatGPT | 100% | 3.6 | 1.6 | 2.0 | 88% | +12 pts | Agent or team websites (100%), Zillow (100%), FastExpert (40%) |
| Gemini | 100% | 5.0 | 2.2 | 2.8 | 99% | +1 pts | Agent or team websites (60%), FastExpert (40%), Google Business Profile (40%) |
| Perplexity | 100% | 2.4 | 1.4 | 1.0 | 83% | +17 pts | Agent or team websites (100%), Homes.com (100%), FastExpert (60%) |
Google AI Mode: its largest source-mix difference from its national answers was Agent or team websites, at 100% here versus 56% nationally (+44 percentage points).
ChatGPT: its largest source-mix difference from its national answers was Other directories, at 0% here versus 36% nationally (-36 percentage points).
Gemini: its largest source-mix difference from its national answers was Google Business Profile, at 40% here versus 12% nationally (+28 percentage points).
Perplexity: its largest source-mix difference from its national answers was Realtor.com, at 0% here versus 32% nationally (-32 percentage points).
Across the four tools, the local share naming an agent or team ranged from 40% to 100%. Average names per answer ranged from 1.2 to 5.0.
Across the four tools, average pairwise overlap was 13% in Burlington, compared with 7% nationally. At least one name overlapped across tools in 80% of comparable local answers, versus 83% nationally.
Burlington in the 50-market study
These positions use the 50 markets in this study and the markets in the same size class; tied values are ordered by market name for a stable comparison.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Answers naming an agent or team | 85% | #33 of 50 | #13 of 18 |
| Individual agents per answer | 1.3 | #50 of 50 | #18 of 18 |
| Average tool-list overlap | 13% | #3 of 50 | #3 of 18 |
Markets nearest in the ranking
- For agent-or-team naming share, Burlington ranked between Bozeman, MT and Hilton Head Island, SC among the 50 markets.
- For individual agents per answer, Burlington was last among the 50 markets, behind San Diego, CA.
- For tool-list overlap, Burlington ranked between Ann Arbor, MI and Omaha, NE among the 50 markets.
Burlington market context
Population: 44,675
Median household income: $71,109
Median home value: $444,800
Per-capita income: $40,192
Owner-occupied homes: 42%
Homes with broadband: 92%
Home-value-to-income ratio: 6.3×
Household-to-per-capita-income ratio: 1.8×
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-year estimatesBurlington Census context in the study
These Census estimates add local context; ranks use the same 50 study markets and size class, with ties ordered by market name.
| Measure | Here | Among 50 markets | Among small markets |
|---|---|---|---|
| Population | 44,675 | #47 of 50 | #15 of 18 |
| Median household income | $71,109 | #31 of 50 | #14 of 18 |
| Median home value | $444,800 | #23 of 50 | #14 of 18 |
| Per-capita income | $40,192 | #35 of 50 | #15 of 18 |
| Owner-occupied homes | 42% | #48 of 50 | #18 of 18 |
| Homes with broadband | 92% | #27 of 50 | #11 of 18 |
What this means for agents in Burlington
- Answers named 3.0 people or organizations on average here, versus 4.6 nationally. A consistent public identity is more useful when an answer presents a longer list.
- Agent or team websites appeared in 90% of Burlington answers, versus 72% nationally. We recommend keeping a bio, reviews, and recent sales current across those pages.
- Local news or social media appeared in 5% of local answers, versus 12% nationally. Consider developing useful local coverage beyond profile pages.
Questions asked in Burlington
- Who is the best real estate agent in Burlington, VT?
- Who should I hire to sell my home in Burlington, VT?
- Top realtors in Burlington, VT
- Best listing agent in Burlington, VT to sell a house
- Which real estate agent should I use to buy a home in Burlington, VT?
Burlington AI search questions
How often did AI name an agent or team in Burlington?
In Recasi's 2026 study, 85% of AI answers for Burlington, VT named an agent or team. The national comparison was 89%.
Which source type appeared most often in Burlington AI answers?
Agent or team websites appeared in 90% of answers for Burlington, VT.
How much did AI tool lists overlap in Burlington?
The four tools had 13% average pairwise overlap in Burlington, VT, versus 7% nationally. At least one name overlapped across tools in 80% of comparable answers.
Read the full study
See the 50-market report for national results and all 50 local comparisons.